Resources

Why governance was core to multifamily prospect and resident AI from day one

Why MCP is the real AI unlock to successful deployment

The "self-learning AI" myth in multifamily

Most multifamily AI "failures" are symptoms of underlying problems

Inside the Funnel with Katie Harman: Centralization, change management, and the human side of AI

Forum recap | Soccer legend Mia Hamm coaches multifamily on building world-class teams

Forum recap | Leading the industry forward, Camden’s Kristy Simonette on reinvention, resilience, and the next phase of AI

Forum recap | From centralized operations to signature experience: The evolution of BH’s Mint Experience

Forum recap | Clay Bavor on what multifamily can learn from the edge of AI right now

Forum recap | Jay Parsons, making sense of multifamily trends and data

Panel recap | Trust, but verify. Modern fraud prevention

Forum recap | Warnings from the UK, what the future of the U.S. multifamily market could look like with more regulations

The world’s best renter experience starts behind the scenes

Panel recap | Strategic career planning in the new operating model

Panel recap | UDR’s next generation of centralization

Panel recap | From reactive AI to truly agentic systems

Forum roundup | Keynotes + panel recaps from Day 2 Forum 2026

Panel recap | Life after the default operating model

Workshop recap | Operational AI: Protecting the human and brand experience at scale with Laurel Zacher

Funnel University recap | Funnel training day hosts first graduating class

Inside the Funnel — Nikki Hand, Chief Product Officer — Multifamily’s future depends on specialization, AI, and human-centered operations

Inside the Funnel with Mallory Sheibley — Designing AI for a people-first multifamily industry

Funnel’s 2025: A year of validation + execution

OPTECH 2025 recap: Agentic workflows take center stage

The hidden costs of doing nothing this budget season

What’s changed since 2025’s budget season?

Your resident surveys are lying to you—and it’s hurting your retention

Improve your agent-to-unit ratio

Secret shops are over. AI unlocks complete operational visibility in multifamily calls

From move-in to mid-lease: How Funnel’s Resident portal is reshaping the renter experience

The human advantage in an AI-powered hype cycle

Multitouch attribution is table stakes

Funnel myths, busted: Why an AI-infused multifamily CRM isn’t just for the big, the centralized, or the owner-operators

AI isn’t a tool—it’s a teammate: Inside the Funnel with Cameron Skaff

Apartmentalize 2025: Inside the sessions driving multifamily’s future

BH and RKW’s playbook for third-party centralization + what it means for your team

UDR’s portfolio-wide partnership with Funnel delivers real results in Q1 2025

Forum recap | Fireside chat with Nicholas Thompson wants you to know about AI, power, and the future of being human

Panel recap | Employee experience in the new operating model

Forum recap | Inside Funnel’s vision for the future: AI, centralization, and a renter-centric® operating model

Forum recap | Today in operations. Centralization in action: Lessons from student housing, asset managers, third-party managers and the industry’s top researcher

Forum recap | Future of agentic AI

Forum recap | Generative AI: What’s next for multifamily?

Forum recap | Change management: best practices for championing the new operating model

Forum recap | Lessons learned from the original centralization pioneers

Workshop recap: Centralization for third-party managers

Resolution-based pricing + why it matters in multifamily

What are agentic workflows, and what do they mean for multifamily?

A love letter from the humble robot your teams and renters adore. (If we do say so ourselves.)

Centralization redefined: Why third-party managers must embrace the new multifamily model

Funnel’s Historic 2024 Unpacked

New year, same us: Our anti-resolution

What’s most important in a CRM built for multifamily centralization

Budget Season Banter with Sarah Bozarth

The best AI-infused CRM + AI assistant

Workshop recap: How to cash out on centralized leasing

A smarter way to approach artificial intelligence: generative AI, industry-specific, or homegrown

Centralized admin: Shared services for residents + back office centralization and maintenance

Crack the Code: Boost Renter Sentiment and Drive Retention

Real Estate Business Analytics and Funnel Leasing Integrate for Streamlined Multifamily Operations + Insights

Do's and don'ts of multifamily centralization from companies who have already done it

A tribute to the people of Funnel, my professional home

Year-in-review, Funnel’s 2023 Unpacked

Four ways Funnel is the “work bestie” from your leasing teams’ wildest dreams

CoStar — So long, on-site apartment manager: Landlords favor centralized model, sometimes with bots

Conversational AI: what it is and why it matters to multifamily leaders

Six signs you might already be centralizing and misconceptions about tomorrow’s operating model

Why “best-in-class” solutions still earn an "F"

Five Reasons Most AI Sucks

Five Multifamily Centralization Myths Debunked

The tech you need to truly centralize

Centralization Playbook: Where People, Processes, and Tech Align

Women of Funnel Celebrate Women of Multifamily

Top Five Benefits of Centralized Leasing in Multifamily

Online leasing revolutionized (and explained)

Funnel Pride Kicks Off Pride Month 2022

Virtual Leasing Assistants = Real Life Leasing Agents’ BFF

Centralization Having Big Impact on Client Public Earnings

Four ways Funnel transformed multifamily operations through the eyes of a (former) Property Manager

What is a CRM and why should it matter to property management companies?

Hiring and Retention Solution for Multifamily:<br> CRM Your Employees Love

Cortland Leverages Funnel's Renter-Centric Platform To Build Lasting Resident Relationships

How to Build an Internal Women’s Organization (and Why Your Startup Needs One)

Forbes Council: Addressing Generational Change And Demographics: 15 Tips For Real Estate Leaders

Virtual Apartment Leasing in the Age of COVID: Funnel Says “Game On”

15 Ways Real Estate Pros Can Forge Deeper Relationships With Clients

Customer Journey = Customer Loyalty | OPTECH Footnotes

All Aboard the AI Train to the Future of Leasing | OPTECH Funnel Footnotes

Funnel Footnotes: OPTECH 2020

Funnel Footnotes: APTVirtual

What is Multifamily Management & How Can it be Improved?

What Is A Virtual Leasing Assistant?

What Is Automatic Leasing? | Simple Renting Online

What Is CRM Property Management?

Increase lifetime customer value (LTV) and reward loyalty with a multifamily CRM

Five key benefits of using a multifamily CRM for property management companies

Tyler's Take — Multifamily agentic mid-lease changes: Buzzword or value add?

Multifamily fraud in two minutes — That ‘perfect’ renter could be a synthetic identity.

Tyler's Takes — The future of AI in multifamily is agentic workflows

Inside the Funnel — Katie Harman — Centralization, change management, and the human side of AI

Workflow Studio demo — Build a custom workflow in the time it takes to make a cup of coffee.

Listen to Funnel Voice AI

The Report: Apartmentalize + AI orchestration

Tyler's Take — Challenge your assumptions + refine your customer experience

Workflow studio — Build a custom renter journey

The Report—Funnel tested their AI against 3 major competitors, with 169 real renters. They won 6/6

Tyler's Take — The data shows renters want AI to feel more human

Tyler's Take — AI value is moving to integrated workflows

Tyler's Take — Multifamily interoperability + integrations are crucial

Tyler's Take — AI belongs inside the CRM

Tyler’s Take — The commodification of AI

What’s it like working at Funnel? (According to the product + engineering team)

Tyler's Take — Vaporware is coming to multifamily

Forum 2026 Recap

Forum 2026 recap: what the leading operators are seeing next

Tylers Take — The agentic future is coming

Agentic AI rent payments + 2026 reality check: trust, transparency, and out-executing the market

Tylers Take — The best AI builds trust with everyone

Tylers Take — Why housing is, and will always be, human

Inside the Funnel — Nikki Hand — Centralization, specialization, AI, and human-centered operations

Funnel processes the world’s first rent payment inside ChatGPT

Tesho Akindele — the art of building better neighborhoods

Tyler's Take — Role specialization is for everyone

The Report — Beyond the headlines on AI, policy, and capital pressure

Tyler's Take — Multifamily has moved past Q&A chatbots

Tyler's Take — Asset managers can't improve their employee-to-unit ratio without centralizing first.

Inside the Funnel with Mallory Sheibley — Designing AI for a people-first multifamily industry

Tyler's Take — You won’t fix turnover by automating the humanity out of housing

Tyler's Take — If you're not centralizing, AI is only going to save you time (not money).

Resident AI — Handle delinquency, renewals, and maintenance requests

Rebroadcast — The Rent Roll — What AI is actually changing in rental housing

Michael Britti — Building, buying and believing in the power of a team

Forum highlight — Today in operations

Funnel Leasing - Forum 2025 Recap

Clay Bavor — Sierra — Future of agentic AI

Matt Slepin — Building careers and communities in real estate

Jay Parsons — Multifamily economics beyond the rate cut

Forum highlight — Employee experience with the new operating model

Jessica Beck — The people-first path to property management 3.0

The Report — Acquisitions are back

Jason Terry — Leading with care in centralized student housing

Inside the Funnel — Jack Banask

Forum highlights — Generative AI: What’s next for multifamily?

Centralization — The new operating model as told by specialized team members

AI — Real impact, as told by the teams who use it

Josh Gampp — How UDR evolved its centralization strategy

The Report — Apartmentalize and the wild west of AI

AI Workflows | Creating a scalable yet flexible renter journey

Funnel features: Insights AI call scoring

Inside the Funnel: Cameron Skaff, Senior Director of Client + AI Strategy

Forum 2025 Recap

Forum Podcast Top Takeaways

Inside the Funnel — Andrew Harmon, Lead Product Designer

Slept-on AI use cases that should be on your radar

The RMR Group x Funnel Testimonial

Multifamily Unpacked — Open Arms — The heartbeat of MAA

Forum Testimonials

HOME by Funnel Inc’s partnership with Entryway

Funnel now powered with leading Generative AI

Don't Let Leads Slip Away – Use a Virtual Assistant!

Budget Season Banter with Sarah Bozarth

Forum Panel: A Smarter Way To Approach Artificial Intelligence

Do's and Don'ts of Centralization

Generative AI powered message suggestions

Marcie Williams — RKW Residential — Leading and leasing, from agent to NMHC Top 50 CEO

August Report

Forum FOMO: Crack the Code: Boost Renter Sentiment and Drive Retention

Why Funnel? Ask our partners.

My Queue+ webinar preview

The Report — Bilt, revenue management, staffing turnover + housing affordability

Scott Berka — Greystar — The importance of brand + the "first place"

My Queue+ - the ONLY dashboard that empowers specialized workflows.

WeWork, renters staying longer, + centralization misinformation

Make move-ins a breeze

Donald Davidoff — Multifamily’s data pioneer

Blurring lines between short-term and long-term renters

GPT-powered call summaries

Mike Whaling — A multifamily marketer's guide to the current headwinds

The Report — NMHC lists, Blackstone acquisition, loan delinquency and NAR settlement

Introducing: Centralizol (April Fools)

Forum Recap

S3 E7 The March Report

S3E3 — Jennifer Staciokas — The intersection of people and technology

Online Leasing - Identity and income verification

S3 E4 — The Response + Dom Beveridge — Does Colorado hate multifamily?

S3 E3 — The Report — NMHC annual, the rise of mega-managers, 2024 headwinds + PropTech funding news

S3 E2 — How AI + automation unleash leasing superpowers

S3E1 — Jerry Davis — the godfather of centralization + the new operating model

4 Predictions for 2024

4 Reasons to attend The Forum

FUNdraising news + what renting is actually like (from real renters)

Alex O’Brien — A candid conversation on how company culture drives results

QuadReal Property Group client testimonial

Kristy Simonette — From leasing associate to Camden Property Trust CIO 1/2

Kristy Simonette — From leasing associate to Camden Property Trust CIO 2/2

Mike Gomes — You’re either a customer-centric company, or you’re not

Northwood Ravin, No. 13 on NMHC’s Top 25 Developers list, selects Funnel’s AI-powered CRM to consolidate its tech stack and scale centralization portfolio-wide

Funnel grows revenue 294% over three years, named to 2026 Inc. 5000 list

Nearly 3 in 4 renters prefer Funnel's chat AI, and 2 of 3 chose Funnel's voice AI over major competitors

Leslie Turner, Funnel’s GM of Pro Services, named 2026 CRE-Tech Influencer by GlobeSt. Real Estate Forum

Funnel earns 2026 NAA Top Employers recognition and ranks No. 11 on Tampa Bay Business Journal’s Best Places to Work list

Entryway welcomes multifamily technology leader Tyler Christiansen to National Board

Funnel’s Forum 2026 brings 150+ of multifamily’s top leaders to Scottsdale to build the world’s best renter experience

Funnel becomes the fastest multifamily software company to reach $50 million in annual revenue

Funnel processes the world’s first rent payment inside ChatGPT

ZRS Management selects Funnel as enterprise CRM

Multifamily technology veteran Michael Britti joins Funnel Board of Directors

GMH Communities enlists Funnel to future-proof operations and elevate the student housing experience

Leslie Turner named 2025 Multifamily Influencer by GlobeSt. Real Estate Forum

The best conference in multifamily comes to Scottsdale: Forum 2026 now open for registration

Morgan Properties, third-largest multifamily owner in the U.S., selects Funnel to streamline operations

Funnel and SuiteSpot announce integration to streamline maintenance and elevate the resident experience

Funnel Integrates their Mobile-First Online Leasing Solution with Blue Moon Software’s Leasing Documents

Funnel’s online leasing leads to 70% faster application decisions

Funnel launches Insights: AI call scoring transforms every conversation into operational gold

Funnel’s Forum draws 12% of all professionally managed apartment representatives, attendance up 40% from inaugural event

Funnel AI team named 2025 CRE Technology Influencer by GlobeSt. Real Estate Forum

New research finds 80% of third-party multifamily managers centralizing operations

UDR, Inc., original pioneers of multifamily centralization, partner with Funnel to complete operations revolution across nearly 60,000 units

Tribridge Residential launches Funnel on all 6,200+ units

RedPeak partners with Funnel to consolidate tech stack and streamline centralized operations

Funnel AI team named 2024 Multifamily Influencer by GlobeSt. Real Estate Forum

Funnel now powered with leading Generative AI

Monument Real Estate Services selects Funnel to drive operational efficiencies and exceptional renter and team experience

Avanti Residential partners with Funnel to streamline operations and take care of teams across 8,000-unit portfolio

Providence Real Estate selects Funnel’s Renter-Centric® CRM to create an exceptional renter experience

Cornerstone partners with Funnel to improve team and renter experience by streamlining centralization strategies

Funnel Recognized on Inc.'s Annual List of Best Workplaces for 2024

Security Properties Residential Chooses Funnel to Drive Further Operational Excellence Across 26,075 Unit Portfolio

Redstone Residential selects Funnel as tech backbone for 11,000 owned and third-party managed units

Eartha Williams, Funnel’s People Operations Manager, recognized as 2024 Business of Pride honoree

Roers Companies, an NMHC top 50 developer and builder, rolls Funnel out portfolio-wide

My Queue+, the only solution to centralize operations through true role specialization

Multifamily industry titan, Leslie Turner, joins Funnel to serve growing client list

Kane Realty Corporation unveils new flexible operating model for their 4,000 unit portfolio through Funnel

Johnny Hanna, one of the industry’s best-known revenue leaders and co-founders, named a 2024 CRE Tech Influencer by GlobeSt. Real Estate Forum

Funnel recognized as 2024 Best Places to Work Multifamily®

Funnel raises $32 million to expedite adoption of the new operating model by multifamily leaders

HOME by Funnel Inc. makes first donation to partner organization: Entryway

Johnny Hanna Named a 2023 Influencer in Multifamily by GlobeSt. Real Estate Forum

Funnel partners with Plaid to reduce fraud and increase automation to streamline applications for renters and multifamily teams

Funnel AI solution now taking renter phone calls

QuadReal leads Canadian market with the first adoption of Funnel to drive centralized leasing portfolio-wide

Funnel’s Virtual Assistant now fluent in Spanish, ahem, en Español

Johnny Hanna, Entrata and Homie co-founder, joins Funnel as CRO to catapult growth

Funnel wins NAA’s 2023 “Top Employer Award”

Funnel’s Renter Management Software platform is changing the way property management companies operate and interact with renters

Funnel launches Multifamily Unpacked a podcast focused on technology and changes shaping the industry

CARROLL selects Funnel to support its centralized operating model

Funnel launches My Queue, enabling true centralized role specialization for multifamily leaders and leasing teams

Yellow Tree rolls out Funnel across portfolio

Renters Can Now Instantly Book Apartment Tours on Zillow

Self-service Apartment Shopping Delights Renters, and Teams

Year-in-review, Funnel’s 2022 Unpacked

Funnel Named a 2022 Tampa Bay Inno Fire Award Honoree by Tampa Bay Business Journal