ResourcesThe not-so-secret superpower for smart multifamily marketing and operations leaders (like you). Insights, articles, podcasts, case studies, press releases, and media coverage to help you.Insights Improve your agent-to-unit ratio Aug 24, 2023 Four ways Funnel is the “work bestie” from your leasing teams’ wildest dreams Aug 22, 2023 Conversational AI: what it is and why it matters to multifamily leaders Feb 16, 2023 Six Signs You Might Already Be Centralizing and Misconceptions About Tomorrow’s Operating Model Feb 6, 2023 Why “best-in-class” solutions still earn an “F” Jan 23, 2023 Five Reasons Most AI Sucks Dec 6, 2022 Five Multifamily Centralization Myths Debunked Oct 24, 2022 Centralization: Where People, Processes, and Tech Align Oct 14, 2022 Six Centralization Frequently Asked Questions Oct 14, 2022 The Tech You Need to Truly Centralize Oct 14, 2022 Women of Funnel Celebrate Women of Multifamily Sep 21, 2022 Top Five Benefits of Centralized Leasing in Multifamily Aug 9, 2022 100% Real Leasing Professional Nightmares Jun 15, 2022 Online leasing revolutionized (and explained) Jun 9, 2022 Funnel Pride Kicks Off Pride Month 2022 May 31, 2022 Virtual Leasing Agents = Real Life Leasing Agents’ BFF May 20, 2022 Centralization Having Big Impact on Client Public Earnings May 17, 2022 Four ways Funnel transformed multifamily operations through the eyes of a (former) Property Manager May 11, 2022 What is a CRM and why should it matter to property management companies? Apr 20, 2022 Hiring and Retention Solution for Multifamily: CRM Your Employees Love Dec 14, 2021 Cortland Leverages Funnel’s Renter-Centric Platform To Build Lasting Resident Relationships Jul 28, 2021 AI for Good Apr 5, 2021 How to Build an Internal Women’s Organization (and Why Your Startup Needs One) Mar 29, 2021 Madera Residential x Funnel: Leading the Way in Actionable Data Mar 25, 2021 Forbes Council: Addressing Generational Change And Demographics: 15 Tips For Real Estate Leaders Mar 3, 2021 Virtual Apartment Leasing in the Age of COVID: Funnel Says “Game On” Mar 2, 2021 15 Ways Real Estate Pros Can Forge Deeper Relationships With Clients Feb 17, 2021 Customer Journey = Customer Loyalty | OPTECH Footnotes Feb 8, 2021 All Aboard the AI Train to the Future of Leasing | OPTECH Funnel Footnotes Feb 3, 2021 Funnel Footnotes: OPTECH 2020 Jan 22, 2021Case StudiesAI + automation create more “vested” renters, and increase their tour-to-lease conversion by 33%Platform gives training teams individualized insight into where they can help grow — and retain — top leasing talentAI + automation boost prospect sentiment to 88%True marketing automation and onsite teams deliver seamless renter journey62% increase in tours YOYFunnel’s AI, automation, and CRM insulate LCOR from macroeconomic shiftsFunnel allows Cortland to finally “operate how they want” and centralize to best serve renters(More leases for the leads you’ve already earned)Funnel allows LCOR’s leasing teams to improve performance and boost job satisfactionPlatform gives training teams individualized insight into where they can help grow — and retain — top leasing talentFunnel’s AI and marketing automations increase Cortland’s tours and provide a connected renter journeyROI CalculatorsAI Savings CalculatorSee how much time and money your business can save thanks to Funnel’s AI.Agent-To-Unit Ratio CalculatorSee how improving your agent-to-unit ratio can increase your operating margins.VideosTestimonial — Quadreal9:19Testimonial — MACK Property Management9:00Virtual Leasing Agent Books Tour0:49Introducing MyQueue1:13Why is everyone talking about centralization?0:55EBooksNew Roles + Responsibilities Instruction ManaualAn actionable guide to structuring your teams and unlocking the operating model of your dreams.The Centralization PlaybookLearn exactly how your portfolio should be optimized andwhich operational model makes sense based on your portfolio’sgeographic footprint.Podcasts S3E5 — The Response — Jake Holzman — The other side of rent reporting Feb 20, 2024 S3 E3 — February Report — NMHC annual, the rise of mega-managers, 2024 headwinds + BIG PropTech funding news Feb 7, 2024 S3 E2 — Multifamily Unpacked — How AI + automation unleash leasing superpowers Jan 30, 2024 S3 E1 — Jerry Davis — the godfather of centralization + the new operating model Jan 24, 2024 The Report – The Forum, rent growth, junk fees, Amazon, and TikTok fraud Dec 13, 2023 S2 E10 Jessica Anderson — Essex — First-hand reports of the new operating model Dec 7, 2023 S2 E9 — David Williams — From Make-A-Wish to opening doors at Entryway Nov 28, 2023 S2 E 8 — UX will make or break your product decisions + end user engagement Nov 22, 2023 S2 E7 — The Report — ACH fees, junk fees, interest rates + post-OPTECH observations Nov 15, 2023 S2 E6 — Matt DeGraw — On leading by example from leasing agent to CEO Nov 8, 2023 S2 E5 — FUNdraising news + what renting is actually like (from real renters) Nov 1, 2023 S2 E4 – Three processes every community should automate this year Oct 25, 2023 S2 E3 — The Report — OPTECH, rising costs, and housing affordability Oct 17, 2023 S2 E2 — Jesse Stein — The blurring lines between hospitality and multifamily Oct 11, 2023 Season 2, Episode 1 — Alex O’Brien — A candid conversation on how company culture drives results Sep 27, 2023 Multifamily Unpacked – Season 1, Episode 14 — Mike Brewer — an empathetic, people-focused look at technology’s role in multifamily Aug 16, 2023 Multifamily Unpacked, Season 1, Episode 13, — IREM From the front lines Aug 9, 2023 Multifamily Unpacked — Season 1, Episode 12 — Jindou Lee — Design thinking meets multifamily industry needs Aug 2, 2023 Multifamily Unpacked — Season 1, Episode 11 — Tyler’s Take — What does multifamily have in common with Tesla and the auto industry’s EV disruption? Jul 25, 2023 Multifamily Unpacked — Season 1, Episode 10 — Johnny Hanna — Entrata and Homie Co-founder and real estate industry change agent on the future of multifamily Jul 19, 2023 Multifamily Unpacked, Season 1, Episode 9: Dom Beveridge — Informed and candid perspective of what’s really happening in multifamily Jul 5, 2023 Multifamily Unpacked, Season 1, BONUS EPISODE — Tyler’s Take – Three myths about the new operating model Jun 28, 2023 Multifamily Unpacked, Season 1, Episode 7: LIVE EVENT — AIM Panel — How centralization is being reinvented/democratized by proptech for small + large firms Jun 21, 2023 Multifamily Unpacked, Season 1, Episode 6: John Helm, RET — Industry-influenced technology solves tough challenges and addresses product-market fit Jun 5, 2023 Multifamily Unpacked, Season 1, Episode 5: Tim Argo, MAA — Portfolio diversity and a long-standing Sunbelt strategy fueled the country’s largest apartment owner’s growth May 24, 2023 Multifamily Unpacked Live, Season 1, Episode 4: Noah Echols + Mike Gomes — Tomorrow’s operating model, today May 10, 2023 Multifamily Unpacked, Season 1, Episode 3: Scott Wesson — Making every bit of data count Apr 26, 2023 Multifamily Unpacked, Season 1, Episode 2: Mike Gomes — You’re either a customer-centric company, or you’re not. Apr 12, 2023 Multifamily Unpacked, Season 1, Episode 1: Kristy Simonette — From leasing associate to Camden Property Trust CIO Mar 28, 2023Media Coverage GlobeSt — AI-Powered Leasing Agents Are Improving the Renter Experience Jan 5, 2024 ConnectMoney — Funnel Leasing Raises $32M for Property Management Platform Nov 2, 2023 Fortune — Funnel Raised $32 Million in a Series B Extension Nov 2, 2023 WSJ Pro Venture Capital — Funnel Leasing completed a $32 million Series B2 funding round Nov 2, 2023 Law360 — Proptech Firm Funnel Leasing Lands $32M In Financing Nov 1, 2023 FINSMES — Funnel Raises $32M in Series B-2 Funding Nov 1, 2023 The SaaS News — Funnel Leasing Raises $32 Million in Series B-2 Nov 1, 2023 Tampa Bay Inno — Funnel Leasing closes $32M Series B extension to stay on growth trajectory Nov 1, 2023 Commercial Observer — Funnel Leasing Raises $32 Million in Series B2 Funding Nov 1, 2023 GlobeSt — How Centralized Multifamily Leasing With AI Cures Staff Shortages Oct 17, 2023 GlobeSt — Property Owners Can Actually Create a Better Renter Experience By Centralizing Oct 16, 2023 Fraud and the housing affordability crisis: 5 factors multifamily operators need to keep in mind Oct 4, 2023 GlobeSt – How technology is changing multifamily leasing Sep 12, 2023 Forbes — “Is AI ‘Required’ For The New Multifamily Operating Model?” Jun 22, 2023 GlobeSt. — “Renter Management Software Provider Adds to C-Suite” Jun 7, 2023 Multifamily Executive — “Meet Your New Co-Worker” Jun 1, 2023 Big apartment landlords lean in to AI and proptechs as profit squeezes loom Apr 28, 2023 Forbes — Addressing Multifamily’s Uncomfortable Relationship With Supply And Demand Mar 10, 2023 GlobeSt. — BH Management Sees Momentous Value in Customer-Centric, Centralized Operations Mar 3, 2023 Forbes — How multifamily real estate professionals can embrace the softening market Jan 26, 2023 Impact XM — Funnel’s “Apartment of Terrors” Scares then Delights Attendees in the “Funnel of Love” at NAA Oct 18, 2022 Tampa Bay Business Journal — New York proptech company moves to region, opens Odessa HQ Aug 30, 2022 Forbes — Winners And Losers: Three Ways Leasing Professionals Can Embrace Artificial Intelligence Aug 12, 2022 Multifamily Insiders — Labor Crisis Solved with New Tech Jun 1, 2022 GlobeSt. — AI, Machine Learning Helps RKW Residential Earn Perfect Mystery Shop Scores May 25, 2022 Forbes — Three Ways To Make Brand Matter In Multifamily May 25, 2022 GlobeSt. — Finding Opportunity Amid the “Great Resignation” Apr 26, 2022 GlobeSt. — Centralized Apartment Leasing Offices Help Balance Head Count with Performance Mar 17, 2022 Tampa Bay Business Journal — Tampa proptech company closes $36.5 million funding round Feb 23, 2022 Venture Capital Journal — Funnel Leasing locks in in $36.5m Series B Feb 23, 2022Press Releases Multifamily industry titan, Leslie Turner, joins Funnel to serve growing client list Mar 12, 2024 Kane Realty Corporation unveils new flexible operating model for their 4,000 unit portfolio through Funnel Feb 26, 2024 Johnny Hanna, one of the industry’s best-known revenue leaders and co-founders, named a 2024 CRE Tech Influencer by GlobeSt. Real Estate Forum Feb 19, 2024 Year-in-review, Funnel’s 2023 Unpacked Jan 10, 2024 Funnel recognized as 2024 Best Places to Work Multifamily® Dec 5, 2023 Funnel raises $32 million to expedite adoption of the new operating model by multifamily leaders Oct 30, 2023 HOME by Funnel Inc. makes first donation to partner organization: Entryway Oct 23, 2023 Johnny Hanna Named a 2023 Influencer in Multifamily by GlobeSt. Real Estate Forum Oct 11, 2023 Funnel partners with Plaid to reduce fraud and increase automation to streamline applications for renters and multifamily teams Oct 2, 2023 Funnel AI solution now taking renter phone calls Sep 19, 2023 QuadReal leads Canadian market with the first adoption of Funnel to drive centralized leasing portfolio-wide Sep 12, 2023 Funnel’s Virtual Leasing Agent now fluent in Spanish, ahem, en Español Jul 11, 2023 Johnny Hanna, Entrata and Homie co-founder, joins Funnel as CRO to catapult growth May 31, 2023 Funnel wins NAA’s 2023 “Top Employer Award” May 16, 2023 Funnel’s Renter Management Software platform is changing the way property management companies operate and interact with renters May 10, 2023 Funnel launches Multifamily Unpacked a podcast focused on technology and changes shaping the industry Apr 17, 2023 CARROLL selects Funnel to support its centralized operating model Apr 10, 2023 Funnel launches MyQueue, enabling true centralized role specialization for multifamily leaders and leasing teams Mar 27, 2023 Yellow Tree rolls out Funnel across portfolio Mar 20, 2023 Funnel Named a 2023 CRE Tech Influencer for Organizations by GlobeSt. Real Estate Forum Feb 6, 2023 Renters Can Now Instantly Book Apartment Tours on Zillow Jan 23, 2023 Self-service Apartment Shopping Delights Renters, and Teams Jan 10, 2023 Year-in-review, Funnel’s 2022 Unpacked Jan 4, 2023 Funnel Named a 2022 Tampa Bay Inno Fire Award Honoree by Tampa Bay Business Journal Dec 14, 2022 Tour24 and Funnel Integrate to Boost Leasing Activity and Simplify Lead Management Dec 12, 2022 Funnel Named a 2022 Influencer in Multifamily for Organizations by GlobeSt. Real Estate Forum Nov 28, 2022 Apartment List and Funnel integrations enhance the renter journey Nov 22, 2022 Funnel Launches Centralization as a Service℠ Consulting for Property Management Companies Oct 31, 2022 Funnel and EliseAI Integration Strengthens Culture of Open Platform Development Among Multifamily Disrupters Oct 5, 2022 Sasha Lawler and Matt Moore Join Funnel to Keep Up with and Deliver on Market Demand Sep 20, 2022How much can AI save your business?Adjust the sliders to see your savings.Improve your agent-to-unit ratioUse the calculator below to see how Funnel can increase your operating margins.
Six Signs You Might Already Be Centralizing and Misconceptions About Tomorrow’s Operating Model Feb 6, 2023
Four ways Funnel transformed multifamily operations through the eyes of a (former) Property Manager May 11, 2022
Cortland Leverages Funnel’s Renter-Centric Platform To Build Lasting Resident Relationships Jul 28, 2021
Forbes Council: Addressing Generational Change And Demographics: 15 Tips For Real Estate Leaders Mar 3, 2021
S3 E3 — February Report — NMHC annual, the rise of mega-managers, 2024 headwinds + BIG PropTech funding news Feb 7, 2024
Season 2, Episode 1 — Alex O’Brien — A candid conversation on how company culture drives results Sep 27, 2023
Multifamily Unpacked – Season 1, Episode 14 — Mike Brewer — an empathetic, people-focused look at technology’s role in multifamily Aug 16, 2023
Multifamily Unpacked — Season 1, Episode 12 — Jindou Lee — Design thinking meets multifamily industry needs Aug 2, 2023
Multifamily Unpacked — Season 1, Episode 11 — Tyler’s Take — What does multifamily have in common with Tesla and the auto industry’s EV disruption? Jul 25, 2023
Multifamily Unpacked — Season 1, Episode 10 — Johnny Hanna — Entrata and Homie Co-founder and real estate industry change agent on the future of multifamily Jul 19, 2023
Multifamily Unpacked, Season 1, Episode 9: Dom Beveridge — Informed and candid perspective of what’s really happening in multifamily Jul 5, 2023
Multifamily Unpacked, Season 1, BONUS EPISODE — Tyler’s Take – Three myths about the new operating model Jun 28, 2023
Multifamily Unpacked, Season 1, Episode 7: LIVE EVENT — AIM Panel — How centralization is being reinvented/democratized by proptech for small + large firms Jun 21, 2023
Multifamily Unpacked, Season 1, Episode 6: John Helm, RET — Industry-influenced technology solves tough challenges and addresses product-market fit Jun 5, 2023
Multifamily Unpacked, Season 1, Episode 5: Tim Argo, MAA — Portfolio diversity and a long-standing Sunbelt strategy fueled the country’s largest apartment owner’s growth May 24, 2023
Multifamily Unpacked Live, Season 1, Episode 4: Noah Echols + Mike Gomes — Tomorrow’s operating model, today May 10, 2023
Multifamily Unpacked, Season 1, Episode 3: Scott Wesson — Making every bit of data count Apr 26, 2023
Multifamily Unpacked, Season 1, Episode 2: Mike Gomes — You’re either a customer-centric company, or you’re not. Apr 12, 2023
Multifamily Unpacked, Season 1, Episode 1: Kristy Simonette — From leasing associate to Camden Property Trust CIO Mar 28, 2023
Tampa Bay Inno — Funnel Leasing closes $32M Series B extension to stay on growth trajectory Nov 1, 2023
GlobeSt — Property Owners Can Actually Create a Better Renter Experience By Centralizing Oct 16, 2023
Fraud and the housing affordability crisis: 5 factors multifamily operators need to keep in mind Oct 4, 2023
GlobeSt. — BH Management Sees Momentous Value in Customer-Centric, Centralized Operations Mar 3, 2023
Impact XM — Funnel’s “Apartment of Terrors” Scares then Delights Attendees in the “Funnel of Love” at NAA Oct 18, 2022
Forbes — Winners And Losers: Three Ways Leasing Professionals Can Embrace Artificial Intelligence Aug 12, 2022
GlobeSt. — Centralized Apartment Leasing Offices Help Balance Head Count with Performance Mar 17, 2022
Kane Realty Corporation unveils new flexible operating model for their 4,000 unit portfolio through Funnel Feb 26, 2024
Johnny Hanna, one of the industry’s best-known revenue leaders and co-founders, named a 2024 CRE Tech Influencer by GlobeSt. Real Estate Forum Feb 19, 2024
Funnel raises $32 million to expedite adoption of the new operating model by multifamily leaders Oct 30, 2023
Funnel partners with Plaid to reduce fraud and increase automation to streamline applications for renters and multifamily teams Oct 2, 2023
QuadReal leads Canadian market with the first adoption of Funnel to drive centralized leasing portfolio-wide Sep 12, 2023
Funnel’s Renter Management Software platform is changing the way property management companies operate and interact with renters May 10, 2023
Funnel launches Multifamily Unpacked a podcast focused on technology and changes shaping the industry Apr 17, 2023
Funnel launches MyQueue, enabling true centralized role specialization for multifamily leaders and leasing teams Mar 27, 2023
Funnel Named a 2022 Influencer in Multifamily for Organizations by GlobeSt. Real Estate Forum Nov 28, 2022
Funnel Launches Centralization as a Service℠ Consulting for Property Management Companies Oct 31, 2022
Funnel and EliseAI Integration Strengthens Culture of Open Platform Development Among Multifamily Disrupters Oct 5, 2022
