The new era of Funnel
Multifamily's first front-office-only AI platform
Funnel pairs the speed of AI with the human moments that matter, because we know housing decisions are high-trust.
the funnel platform
One connected platform, inquiry through renewal
Funnel orchestrates AI, people, and workflows across every property in a portfolio, all while connecting to the systems operators already run. This helps them pair the speed of AI with the high-value moments only people can deliver to improve efficiency and standardize execution.
What makes Funnel different?
Front-office-only by design
Improve conversion, efficiency, and retention without replacing or limiting your tech stack. We will not build accounting or PMS software. We handle the high-touch, high-trust relationship with your renters.
Renter-centric® architecture
Every part of the platform works together on one renter-centric record.
An open platform
Bring your systems into Funnel — your PMS, preferred proptech tools, and Claude — through MCP, APIs, and webhooks. Take action across them from inside Funnel. You’re in control of your stack.
Change management included
Every new engagement includes complimentary consulting.
AI + human agents work together
Our proprietary data shows that when Fenix, Funnel’s AI, handles the routine and complex work while your people own high-value moments, it drives better outcomes for our clients. In a world where some are promising autonomous property management, we are making a different bet.
Your always-on assistant, powered by Fenix
Every plan includes Fenix's always-on assistant, ready to increase team capacity, speed up decisions, and turn portfolio insights into action from inside Funnel or your team's LLM, starting with Claude. Part assistant, part support team, part business analyst, it communicates, delegates, and evaluates.
Take the next step
Fenix, Funnel’s AI, now comes in every new package. Prospect AI, resident AI, voice AI, the AI assistant, agentic workflows, and Insights (AI conversation and sentiment analysis) are all included across the CRM and front office platform. Our team is ready to work with you to determine the best strategy for implementing AI across your current prospect and resident workflows.
Funnel Fabric
A data layer orchestrates your teams, AI, and external tools across the renter journey. Demonstrating our commitment to being an open platform, Funnel Fabric allows operators to bring trusted vendors into Funnel's ecosystem, uniting external proprietary systems, internal knowledge bases, and enterprise tools so that teams can act on all of it inside Funnel through our in-app assistant, the LLM of their choice, or Workflow Studio.
Workflow Studio
A self-service workflow builder that lets you decide exactly what happens, and when, across the entire renter lifecycle. Bring your teams, AI, and tools together in every workflow, then adapt them as your needs change.
Malleable to any operating model
You should have the flexibility to operate your portfolio how you want. As the proven centralization leader, we’ll help you get there.
by the numbers
Why Funnel?
1/10
U.S. professionally managed apartments run on Funnel
50M
ARR in just 6 years (the fastest in multifamily software)
3/4
renters preferred Funnel's Chat AI in a blind study
2/3
renters preferred Funnel's voice AI in a blind study
1st ever
rent payment completed inside ChatGPT
Ready to learn more?
See the platform in action.
The new era of Funnel, straight from the source
Learn what’s new and why it matters in the latest episode of The Report.