UDR a longtime centralization pioneer in multifamily, eventually hit a crossroads. In this episode, Josh Gampp, SVP of Centralized Operations and CTO at UDR, shares how the company evolved from building its own internal CRM to partnering with Funnel and rolling out a product suite built for centralization. He dives into what drove the shift, how they approached change management, and why real transformation requires both the right tools and the right leadership.

Looking for more perspectives from UDR? Check out these previous episodes:

– Scott Wesson on making every bit of data count

– Jerry Davis the godfather of centralization and the new operating model