Our clients (+ their renters) demanded a better solution.
We built multifamily’s first front-office-only AI platform, bringing AI, people, and workflows together across the renter journey. The result: more effective teams, differentiated renter experiences, and more efficient operations. All with the flexibility to run your business your way.
our platform
Multifamily’s first front-office-only AI platform
Most multifamily technology is built around properties and accounting. Funnel is built around the renter.
A single, connected renter record gives AI and teams the shared context to work together across every interaction. This foundation allows Funnel to orchestrate people, AI, and workflows across the front office while connecting with existing property management systems and trusted tools, so operators can evolve without sacrificing choice or control.
our north star
What does “renter-centric®” mean to us?
In our product, we are multifamily's first front-office-only AI platform and focus on the lifecycle of the renter from prospect to resident. This solution scope provides meaningful change without distraction, or unnecessary change management for our clients.
Our product is built differently: around one connected record for every renter. It gives teams and AI the context to act without duplicated questions or disconnected handoffs. That shared source of truth enables collaboration across properties, and supports stronger conversion.
Our renter-centric® ethos is simple: nothing is more important than the renter. AI handles routine work while tasks reach the right team members based on their roles and strengths creating a personalized, seamless experience while preserving the human connection.
Our specialties
Teams use Funnel to unlock...
Property-centric
The traditional way
Work is tied to each property, requiring onsite team members to juggle sales, service, and administrative tasks regardless of their roles or strengths. This creates inconsistent execution and leaves less time for renters.
Renter-centric®
The Funnel way
Work is orchestrated across AI, onsite teams, and specialized roles based on your SOPs. Routine tasks are automated, and each interaction reaches the right person giving operators the flexibility to design and adapt workflows their way.
Property-centric
The traditional way
Each property maintains its own renter data and processes. One renter can have multiple guest cards, or records, across a portfolio, creating fragmented context, duplicated work, and disconnected experiences.
Renter-centric®
The Funnel way
In Funnel renters have a single record portfolio-wide, giving AI and teams shared context at every step. This foundation enables centralization, role specialization, cross-selling, and a seamless experience across communities.
our results
What does our platform enable?
Exceptional renter + resident experiences
Increased margins
Happier teams
Role specialization
AI + automation
Renewals
Mobile-first online leasing
Shared services
Centralization
Our favorite people
Score a win-win-win.
Teams
AI takes on routine and complex workflows, puts answers at teams’ fingertips, and acts across connected tools, freeing people to provide exceptional service in the moments that matter most. Our clients decrease their team turnover.
Renters
The speed of AI and the human connection come together to create a seamless, personalized experience from first inquiry through renewal.
Operators
We’ve documented higher lead-to-lease conversion, millions in cost savings, increased team retention, and increased sentiment scores from renters. Creating the rarest effect of a win for teams, for renters, and for operators.
“We are on a mission to reimagine the traditional leasing model. Before Funnel we were hamstrung by the limitations of both full-stack and point solution CRM providers to do so. With Funnel’s single guest card architecture there are no workarounds, duplicate guest cards that silo data, or frustrating manual processes in multiple tabs for our team.”
Noah Echols
Chief Marketing Officer
What does Funnel being multifamily's first front-office-only AI platform mean?
Focused solution scope
In scope, front-office-only AI platform only focuses on the renter lifecycle from initial inquiry through renewal, with a to commitment never build property-centric products like property management software, or accounting ledgers.
Single-guest card platform architecture
Structurally, the platform is architected around the individual renter through a single centralized guest card — meaning full visibility into your customer’s needs and complete journey across your portfolio.
The ability to operate however works best for your portfolio
Platform architecture empowers businesses to operate with greater flexibility and centralize their teams’ specialized workstreams. We are the proven centralization leader, but are malleable to unlock any operating model.
Complete orchestration across your front office
Funnel orchestrates AI, people, workflows, and connected tools, freeing teams to provide exceptional service in the moments that matter most.
Ready to get started and see Funnel in action?
Take a self-guided product tour or schedule time with our team now.