Customer Advisory Board (CAB)

An intimate community of forward-thinking leaders across Funnel’s strategic partners. CAB members play a unique role in shaping Funnel’s roadmap and influencing our strategy. Members receive a first-look at major project initiatives and provide feedback on key product decisions. This ‘inner-circle’ provides forums for members to learn and collaborate as they strive to transform their businesses in a continually changing industry.

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About our CAB

Funnel’s track record of thoughtful partnership with the leading and largest innovators in the multifamily industry provide a unique opportunity to work collectively and meaningfully to progress the industry forward.

Members can expect:
  • Continual opportunities for operator<>operator relationship building
  • Focused dialogue across topics impacting your business the most
  • Interactive brainstorming workshops to develop holistic solutions that can benefit all Funnel customers

Industry Footprint: Top 25 NMHC

Partnership Duration: 6 months+

Deployment: Minimum 20K units deployed

Participation:
  • Up to 3 company representatives per management company
  • Must attend at minimum one in-person annual event
  • Co-lead a special topic and/or sponsor a CAB workstream
Planned meetings for 2026:
  • Quarterly Roadmap Review (Virtual)
  • Quarterly Special Topic (Virtual)
  • Bi-Annual Strategy and Innovation (In-Person)

Meet the class

2026 CAB Members

Christi Weinstein

COO, Strategic Support Solutions

BH Management

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Lea Straub

VP, Strategic Operations

Windsor

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Maxwell Stiss

VP, Business Technology

Windsor

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Kristy Simonette

SVP, Strategic Services and CIO

Camden Property Trust

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Brad Sill

SVP, EPMO

MAA

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Chris Roetker

SVP, Corporate Financial Planning & Analysis

MAA

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Ashley Roe

Sr. Director, Enablement

Essex Property Trust

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Melody Reid

Managing Director, Property Systems

Greystar Real Estate Partners

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Scott Moore

CTO

Cortland

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Julie Keel

VP, Marketing

Camden Property Trust

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Michael Kao

CTO

Essex

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Jackie Impellitier

COO

ZRS Management

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Alison Hall

VP, Contact Center Operations

Camden Property Trust

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Kim Garfield

VP, IT

UDR, Inc.

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Josh Gampp

SVP, Chief Technology Officer

UDR, Inc.

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Brandon Gaeta

VP, Customer Acquisition

Morgan Properties

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Amy Davis

VP, Shared Services

BH Management

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Chris Chan

VP, Enterprise Applications

Essex Property Trust

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Christine Boucher

Managing Dir., Operations Process + Optimization

Greystar Real Estate Partners

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Brianna (Bri) Bocker

Sr. Director, Digital Experience

Cortland

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Michelle Betchner-Cowan

Sr. Managing Director

Greystar Real Estate Partners

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