Customer Advisory Board (CAB)
An intimate community of forward-thinking leaders across Funnel’s strategic partners. CAB members play a unique role in shaping Funnel’s roadmap and influencing our strategy. Members receive a first-look at major project initiatives and provide feedback on key product decisions. This ‘inner-circle’ provides forums for members to learn and collaborate as they strive to transform their businesses in a continually changing industry.
Learn more
About our CAB
Funnel’s track record of thoughtful partnership with the leading and largest innovators in the multifamily industry provide a unique opportunity to work collectively and meaningfully to progress the industry forward.
Members can expect:
- Continual opportunities for operator<>operator relationship building
- Focused dialogue across topics impacting your business the most
- Interactive brainstorming workshops to develop holistic solutions that can benefit all Funnel customers
Industry Footprint: Top 25 NMHC
Partnership Duration: 6 months+
Deployment: Minimum 20K units deployed
Participation:
- Up to 3 company representatives per management company
- Must attend at minimum one in-person annual event
- Co-lead a special topic and/or sponsor a CAB workstream
Planned meetings for 2026:
- Quarterly Roadmap Review (Virtual)
- Quarterly Special Topic (Virtual)
- Bi-Annual Strategy and Innovation (In-Person)
Meet the class
2026 CAB Members

Christi Weinstein
COO, Strategic Support Solutions
BH Management

Lea Straub
VP, Strategic Operations
Windsor

Maxwell Stiss
VP, Business Technology
Windsor

Kristy Simonette
SVP, Strategic Services and CIO
Camden Property Trust

Brad Sill
SVP, EPMO
MAA

Chris Roetker
SVP, Corporate Financial Planning & Analysis
MAA

Ashley Roe
Sr. Director, Enablement
Essex Property Trust

Melody Reid
Managing Director, Property Systems
Greystar Real Estate Partners

Scott Moore
CTO
Cortland

Julie Keel
VP, Marketing
Camden Property Trust

Michael Kao
CTO
Essex

Jackie Impellitier
COO
ZRS Management

Alison Hall
VP, Contact Center Operations
Camden Property Trust

Kim Garfield
VP, IT
UDR, Inc.

Josh Gampp
SVP, Chief Technology Officer
UDR, Inc.

Brandon Gaeta
VP, Customer Acquisition
Morgan Properties

Amy Davis
VP, Shared Services
BH Management

Chris Chan
VP, Enterprise Applications
Essex Property Trust

Christine Boucher
Managing Dir., Operations Process + Optimization
Greystar Real Estate Partners

Brianna (Bri) Bocker
Sr. Director, Digital Experience
Cortland

Michelle Betchner-Cowan
Sr. Managing Director
Greystar Real Estate Partners