Articles

Insights, guides, and perspectives on renter management, centralization, and AI from the team at Funnel.

The smartest budget-season investment? Change management that starts with a North Star

Why governance was core to multifamily prospect and resident AI from day one

Why MCP is the real AI unlock to successful deployment

The "self-learning AI" myth in multifamily

Most multifamily AI "failures" are symptoms of underlying problems

Inside the Funnel with Katie Harman: Centralization, change management, and the human side of AI

Forum recap | Soccer legend Mia Hamm coaches multifamily on building world-class teams

Forum recap | Leading the industry forward, Camden’s Kristy Simonette on reinvention, resilience, and the next phase of AI

Forum recap | From centralized operations to signature experience: The evolution of BH’s Mint Experience

Forum recap | Clay Bavor on what multifamily can learn from the edge of AI right now

Forum recap | Jay Parsons, making sense of multifamily trends and data

Panel recap | Trust, but verify. Modern fraud prevention