FUNNEL PRODUCT SUITE
Multifamily CRM
The CRM where AI and human agents work together across the entire renter lifecycle. Renter-centric® by design, so teams can work the whole portfolio from one view.
By the numbers
35%
task time savings
$4-5M
annual savings, plus 50% higher compensation for leasing teams
35%
increase in leases YOY (with 15% fewer leads)
36%
of renters inquired at one Morgan community signed a lease at another
“In [competitor redacted], I needed to allocate 2–2.5 hours each day to handle all my follow-ups. With Funnel, I only spend 45 minutes a day — and I’m doing even more follow-ups than I previously was.”
Community Manager
Where AI and human teams do their best work
Because every conversation and signal follows the renter instead of the property, AI and human agents share one workspace and one complete picture of each person, from first inquiry through renewal. AI takes the repeatable work. Your teams take the relationships. Nothing slips through the cracks, and it's the foundation that sets multifamily operators up for success.
The results: cost savings and efficiency for PMCs, ideal renter experiences, and happier teams. Win-win-win.
Centralize ops. Specialize roles.
Renter-centric® architecture lets teams work at the renter level across your whole portfolio, not property by property. So you can split the renter journey into specialized roles: renewals teams, screening teams, tour specialists. Specialized teams, specialized tasks, each owning their piece across every community. Funnel is how leading operators break the 1:100 agent-to-unit ratio and widen their margins, the proven CRM built for the way multifamily works now.
Built in to help your team, not replace it
We don't believe AI replaces your team. We believe it makes them better. So Funnel builds AI into everything the CRM does: it drafts replies for agents to review and send, summarizes calls and guest cards so anyone can pick up where the last person or AI agent left off, and puts Fenix, your in-app assistant, right where the work happens. AI makes your team more efficient, freeing them to put the humanity back in housing.
Scheduling that flexes to how you run your teams
Prospects book the moment they're ready, straight from your site, no back-and-forth. However you're structured, centralized teams, floating agents, or staff shared across communities, Funnel routes each tour based on real availability and office hours. No double-booking, no empty tours. Automatic confirmations and follow-up turn more booked tours into tours that actually happen.
Data you can trust
Ready-to-present reports and multi-touch attribution let you zoom from a single agent up to portfolio performance, so you can optimize spend, staff to real demand, and sharpen the renter experience. And all of it runs on the foundation of our renter-centric® data architecture: because it's built around the renter, not the property, one renter is always one record, no matter how many communities they inquire at. No duplicates, no cloudy reporting, no inflated lead counts. Just a clean, complete view of every renter journey.
High-converting renter experiences. Built by you.
Orchestrate exactly what happens and when across the entire renter lifecycle, blending AI communications with human touchpoints. Create it yourself with a self-service builder inside the CRM, so your SOPs are followed every single time by workflows that respond to real renter behavior.
Every channel built into one CRM
Seamless omnichannel communication management built into your CRM
No more siloing communication across separate platforms. Our built-in call center handles full IVR management and complex call routing, and it's all integrated with your CRM: SMS, email, live chat, and voice in one place. Every conversation, on every channel, logged to the same renter record.
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