FUNNEL PRODUCT SUITE Our powerful multifamily CRM uniquely puts renters at the center architecturally, giving operators the best way to market, nurture, manage, and lease their entire portfolio.
task time savings
realized operational savings
increase in leases YOY with 15% fewer leads
of renters inquired at one Morgan community, signed a lease at another
Unlike everyone else, our CRM doesn’t create incremental changes to the status quo multifamily playbook. Instead, we built our CRM around each renter, not the properties, meaning we make multi-property workflows easy and efficient for teams no matter their location. Plus, we built our AI solution into the bones of the CRM, so that AI adds to the performance of your teams and the heartbeat of your tech stack, the CRM. Because of the unique renter-centric® structure of our data, all of the information teams need to help renters, is in a single view, where all forms of communication are logged.
The results: cost savings + efficiency for PMCs, ideal renter experiences, + happier teams. Win-win-win.
Maybe you call it staffing innovation, work reimagined, multi-property operations, specialized roles, or centralization. We call it the new operating model, and we’re the only CRM that has actually helped operators move to the new way of operating in multifamily. Our renter-centric® architecture (only one guest card for one renter no matter what) transforms what’s possible for the way you do business. Join the leading operators who have already made the move, and drive additional revenue and efficiencies while cutting costs. These changes aren’t possible with other solutions, choosing Funnel allows you to future-proof your business. When you are ready to make the organizational changes required to compete long-term, Funnel is ready for you.
The AI and automation built into our CRM are proven to give teams 35% of their time back to focus on high-value interactions. Since it’s all in the CRM, nothing is lost in translation, renter preferences are parsed from conversations and instantly updated on the guest card. Even better, this dynamic duo can automatically cross-sell sister communities based on renter preferences. Higher conversation rates, and increased revenue, while saving your team time.
Today’s renters expect instant, self-service apartment shopping journeys. Stop the back-and-forth emailing and let prospects book their tours for multiple properties seamlessly, empowering your agents to spend their time on forging deeper relationships with prospects.
Better insights with ready-to-present reports that include multi-touch attribution and actionable data. Go as deep and specific as agent activity reports and as wide as regional and portfolio performance. Remove the guesswork — analyze every step of your renter’s journey with a complete reporting suite you can trust to optimize marketing spend, staff intelligently, and perfect the renter journey without needing a minor in data science.
Communicate with prospects on their terms (over email, phone, text, or chat) and keep the convos all in one place in an intuitive and beautiful single panel. Funnel’s guest card transparency allows leasing teams, and automation to work hand in hand and deliver a consistently exceptional customer experience. Marketing automation means everything from pre-tour reminders, post-tour follow-ups, post-inquiry nurturing touchpoints, and resident journey touchpoints, which can all be automated with custom pad times to optimize the renter journey. With Funnel, prospects receive the right message at the right time, regardless of the team working the lead and their bandwidth.
Don’t silo communication into separate platforms, with our built-in call center you enable full IVR management and complex call routing scenarios. Did we also mention that it’s fully integrated with your CRM, including SMS, email, live chat, and voice capabilities? Robust functionality like this is why our CRM is head and shoulders above any other CRM in multifamily.
Delighting your customers is vital at every step of the renter journey, from inquiry to renewal. AI and automation assign individual tasks to team members. With Funnel, you can call residents from your browser, bridge to a cell phone, or from the community. All tasks and communication are recorded on the platform. No more phony guest card notes that you see on other platforms indicating that a team member “left a voicemail” for a prospect. Team members only need to do their job, versus doing their job AND then manually recording that they did their job.
Learn how Funnel transformed the renter experience for leading multifamily management companies.
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