by Tyler Christiansen, CEO of Funnel
When we set out to develop Funnel’s company culture this year, we strived to define a set of values that would embody who we are as a company, what we aspire to be, and how we should govern ourselves. Using those guidelines, we set a course to redefine our core values using a horizontal vs. top/down approach and implement key insights from all areas of our organization into every facet of our business.
In order to create a culture that would truly embody the essence of our entire organization across all departments, we knew it would be critical to ensure that every employee was represented. At the end of the day, we understood that a successful company culture depended on buy-in from every single employee who would live out our core values.
By developing an Employee Experience Council, we were able to collect insights from all of our internal stakeholders — every employee — and distill that information into core values that accurately reflected our individual and collective goals. Having the opportunity to bond and collaborate on such a foundational piece of our culture really created memorable experiences for our team members to share.
"We were able to collect insights from ... every employee and distill that information into core values that accurately reflected our individual and collective goals." — Tyler Christiansen
When we decided to implement our core values, I set out two rules for the team to follow: Number one, it needed to represent three to five values. And number two, it needed to be memorable.
The core values Funnel ultimately decided on can be synchronized into the acronym P.I.N.K., which stands for Prosocial, Integrity, Novel, and Kick-Ass. I am extremely proud of the creativity that came out of this endeavor to define the best of who we are and the best of who we can be.
