"I believe centralized leasing will become the norm across the industry and continue to prove successful in delivering the same volume of leasing with a smaller staff. But it will require tremendous vision, commitment and resources. Some of the inputs needed in new lead management tools include the renters as the source of truth, reworked compensation models to incentivize cross-selling and referrals rather than commissions for sales at individual properties."
Our CEO Tyler Christiansen breaks down what Centralization means and how it's the future of the multifamily industry, in this Forbes article. Read more about Centralization below.
