A Leasing Assistant

On Sundays, the leasing offices are now closed at stabilized apartment communities operated by Camden Property Trust.

On Sundays, the leasing offices are now closed at stabilized apartment communities operated by Camden Property Trust.

The REIT can keep its leasing offices closed on Sundays and maintain its occupancy goals, thanks to technologies like virtual leasing agents powered by machine learning.

“They can give their team a day off,” says Tyler Christiansen, CEO of Funnel Leasing, the technology company that created Camden’s automated leasing agent. “It’s perceived as a perk—the on-site teams have that extra day to go to church or go to a party or whatever it may be.”

“They can give their team a day off,” says Tyler Christiansen, CEO of Funnel Leasing, the technology company that created Camden’s automated leasing agent. “It’s perceived as a perk—the on-site teams have that extra day to go to church or go to a party or whatever it may be.”

Virtual leasing agents can answer questions asked by prospective renters at an apartment community on its website either via email, text, or chat window. Machine learning allows these systems to recognize the questions asked by potential residents and pair them with the appropriate answers.

Go read the full article at Multifamily Executive.