Reduce costs + increase efficiency with multi-site operations.

Specialize roles to optimize operations + create bigger better jobs for teams.

  • Leverage centralization + role specialization to future-proof your business.
  • Provide top-tier customer service for renters + residents at every step of their journey.
  • Improve your margins, let your team play to their strengths, + delight renters.

By the numbers

35%

task time savings

$4-5M

annual savings, plus 50% higher compensation for leasing teams

0%

team turnover for centralized roles in two years

33%

higher lease conversion at centralized communities

“Centralization freed up our teams to focus on our residents and deliver that above and beyond experience."

Scott Moore

CTO

Cortland

Ready to centralize?

Get your custom, portfolio-tailored centralization plan now!

Annual Savings

How much can centralization increase your operating margins?

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Renter-centric® architecture

Stop managing the renter experience with Property Management Software

Funnel gives every renter a single, renter-centric® guest card—one card, one record, one truth. That means the renter stays at the center of every interaction, no matter who they talk to or which community in your portfolio they’re considering. Most CRMs weren’t built to support centralized workflows, so they bolt on workarounds including “hyperlinked guest cards.” On paper that sounds connected, but in practice it forces teams to click through multiple records, in multiple tabs, and piece together a renter’s story. That’s not efficiency, that’s extra work.

Funnel’s data architecture is fundamentally different, and elmininates duplicates to give multifamily leaders what they need: multi-site, streamlined, operations. Renters and residents get a personalized experience.

Drive efficiency with true role specialization

Don’t watch your margins continue to shrink

A jack of all trades is a master of none. Leasing professionals have a ton of administrative tasks, which take them away from focusing on renters and residents. With Funnel’s unique renter-centric architecture and My Queue dashboard, you can create tailored workflows and enable true role specialization for multi-site or portfolio-wide workflows. For example, if you have a dedicated renewal team, they can work through an automatically prioritized queue of renewal-related tasks across the portfolio from one dashboard. The results: dramatic efficiencies for operators, more enjoyable day-to-day for teams and renters who felt their entire experience was custom-built for them.

Get an actionable guide to structuring your teams and unlocking the operating model of your dreams.

Plus, learn how to talk to your teams about the changes!

Consistent renter + resident experiences

Increase renewals + provide ideal customer experiences

Funnel gives every renter a single, renter-centric guest card—one card, one record, one truth. That means the renter stays at the center of every interaction, no matter who they talk to or which community in your portfolio they’re considering. Most CRMs weren’t built to support centralized workflows, so they bolt on workarounds including “hyperlinked guest cards.” On paper that sounds connected, but in practice it forces teams to click through multiple records, in multiple tabs, and piece together a renter’s story. That’s not efficiency, that’s extra work.

Funnel’s data architecture is fundamentally different, and elmininates duplicates to give multifamily leaders what they need: multi-site, streamlined, operations. Renters and residents get a personalized experience.

Unlocking centralization

Don’t let tech hold you back

You shouldn’t have to choose between single point solutions that only make a portion of the renter journey better and legacy PMS players who were never originally intended for customer-facing software. Rather than repeating inefficient tasks at each community in your portfolio, bring multi-site workstreams to centralized or regional teams to create efficiencies at scale and unburden your overwhelmed teams.

Learn more

Take care of your teams and renters from inquiry through renewal.

Podcasts

Multifamily Unpacked Live, Season 1, Episode 4: Noah Echols + Mike Gomes — Tomorrow’s operating model, today

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Case Study

How The RMR Group increased resident retention, achieved 0% team turnover + boosted efficiency through role specialization

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Articles

Forum recap | Today in operations. Centralization in action: Lessons from student housing, asset managers, third-party managers and the industry’s top researcher

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