This episode features a standout panel discussion from Forum 2025 on the role of generative AI in multifamily. Read the full article here.

In this Forum highlight, you'll hear from:

• Kelly Kutach, CMO, BH
• Ian Andrews, SVP of Innovation and Data Analytics, Avanti Residential
• Sarah Allwardt, Director of Marketing and Resident Experience, Kane Realty Corporation

Moderated by Cameron Skaff, Senior Director of AI and Client Strategy at Funnel, the conversation explores:

• Why immediacy and instant gratification are now baseline expectations for renters
• How conversational AI is lifting conversion rates—nearly 50% tour scheduling for AI-engaged leads at Kane
• Where AI shines as an operational copilot—and where human judgment still matters
• How Avanti is using AI to personalize agent training and scale resident services
• What it takes to create seamless, non-jarring experiences across touchpoints

If you're thinking about where to deploy AI in your organization and how to do it in a way that elevates your people, this is a must-listen.