The proven AI-infused CRM and automation
platform for multifamily operators heroes.

Drive efficiencies and cost savings. Delight renters and internal teams.

Cost savings for owners and managers
Ideal experiences for renters
Happier, better teams

Take a tour Request a demo

Multifamily leaders trust Funnel.

AI + automation create more “vested” renters and increase tour-to-lease conversion by 33%

Funnel allows LCOR’s leasing teams to improve performance and boost job satisfaction

Funnel’s AI and marketing automations increase Cortland’s tours and provide a connected renter journey

How RMR Group increased resident retention, achieved 0% team turnover + boosted efficiency through role specialization

What's inside our renter management software platform?

The industry’s only renter-centric® CRM
Contact center software
Reporting dashboard
Resident onboarding + portal apps
AI assistant: Email, chat, SMS + voice
Online leasing + renewals
Marketing automation
ILS syndication

Learn more Take a product tour

Plays really nice with your current PMS.

Plus, it really works.

100%

score in a Virtual Assistant secret shop
33%

increase in tour-to-lease conversion
15%

increase in resident retention YOY after centralizing operations
35%

task time saved for teams
$4-5M

annual operational savings

“This model optimizes our geographic density and… enables us to leverage our team and technology to improve the customer experience.”

Angela Kleiman

Sr. Executive VP + COO

“Funnel’s AI allowed our teams to work smarter, and insulated our business in a turbulent labor market.”

Allison Dunavant

VP, Organizational Development

“When a property that was using Funnel was shopped, the VLA [Virtual Leasing Assistant] scored 100 percent, hitting every lead nurturing requirement we have.”

Joya Pavesi

EVP, Marketing and Strategy

“It’s freed up our teams to focus on our residents and deliver that above and beyond experience.”

Scott Moore

Chief Technology Officer

So, why change to Funnel?

Increased efficiency, reduced costs

Mitigate rising operating costs, and keep your best people through role specialization.
Save money
Work every lead right

Scale your top performers with the help of AI. Guaranteed, personalized, follow-up with every lead.
Leverage AI
Ideal renter + resident experiences

Advanced, trigger-based marketing automation for a tailored experience with your brand.
Boost renewals
One platform

Know what’s working. A PMS-agnostic CRM that plays nice with your backend
Simplify your tech stack

Our “why” includes making the world a better place.

Home by Funnel Inc. — affectionately known as Housing Opportunities Made Equal or HOME — is a 501(c)(3) nonprofit focused on tackling one of our nation’s biggest challenges: equitable housing.

Learn about H.O.M.E.

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The proven AI-infused CRM and automation platform for multifamily operators heroes.

Drive efficiencies and cost savings. Delight renters and internal teams.

Multifamily leaders trust Funnel.

What's inside our renter management software platform?

Plays really nice with your current PMS.

Plus, it really works.

score in a Virtual Assistant secret shop

increase in tour-to-lease conversion

increase in resident retention YOY after centralizing operations

task time saved for teams

annual operational savings

“This model optimizes our geographic density and… enables us to leverage our team and technology to improve the customer experience.”

“Funnel’s AI allowed our teams to work smarter, and insulated our business in a turbulent labor market.”

“When a property that was using Funnel was shopped, the VLA [Virtual Leasing Assistant] scored 100 percent, hitting every lead nurturing requirement we have.”

“It’s freed up our teams to focus on our residents and deliver that above and beyond experience.”

So, why change to Funnel?

Increased efficiency, reduced costs

Work every lead right

Ideal renter + resident experiences

One platform

Our “why” includes making the world a better place.

The proven AI-infused CRM and automation
platform for multifamily operators heroes.