At its core, Funnel is a CRM and agentic AI platform for multifamily operators and third-party managers. Funnel is a single platform designed to fundamentally improve the leasing experience for renters and teams, while allowing operators to insulate their business from macroeconomic shifts. Our technology enables you to drive real business outcomes by saving time and reducing costs by centralizing operations and implementing agentic AI workflows.
Smart multifamily leaders (like you) use Funnel to improve operations through centralization, role specialization and adding agentic AI to traditionally manual workflows to create a flawless renter experience. We know that operators want to understand and optimize every part of their business, and they’re hamstrung if they don’t have access to all of the data and a 365-degree view of the customer lifecycle. That’s why purpose-built enterprise-grade renter management software is needed.
Funnel offers the rarest of wins by creating a streamlined self-service experience for:
We call this a win-win-win.
Funnel CRM is built on a renter-centric® architecture, meaning each renter has a single guest card across the entire portfolio. The renter stays at the center of every interaction, no matter who they talk to or which community they’re considering. Unlike traditional multifamily CRMs that duplicate and silo data at the property level, we centralize renter information to deliver consistent experiences, reduce wasted effort, and improve data accuracy.
Renter-centric® is the philosophy that renters are the most important and valuable part of your business. At Funnel, we believe there are three components to being renter-centric®:
A renter-centric® CRM maintains a single guest card that follows each renter from first inquiry through renewal, even as they explore multiple communities or interact with different teams within a property’s portfolio. This removes duplicate records and fragmented conversations, enabling faster responses and consistent, thoughtful follow-up throughout the leasing journey.
A renter-centric® CRM improves leasing by creating a faster, more consistent experience for renters, while helping teams work more efficiently and operators reduce costs.
By breaking down data silos putting the renter at the center of the leasing process, a renter-centric® CRM enables a leasing process that works better for everyone involved, driving stronger conversion, happier teams, and more sustainable growth at scale.
Funnel is the only multifamily platform data architecture built entirely around the renter, not the property. We take a different approach with our unique renter-centric® data architecture, where each renter has a single guest card, which tracks one continuous customer record across the entire portfolio, no matter how many properties they’ve encountered.
Most multifamily software’s data architecture is property-centric, designed primarily for accounting and site-level operations. While that model works for small portfolios, it can create a fragmented renter experience and operational bottlenecks for operators scaling large portfolios.
That single source of truth is what makes true centralization and role specialization possible. Leasing and operational work can be routed by function and expertise, not by site. This operating model simply isn’t possible with property-centric systems.
This sets the foundation of a deep record of the customer needed to make agentic AI transformational. The Funnel platform is layered with agentic AI workflows, where AI can understand and take action to complete tasks, or pass them along to a human if needed. Our ethos of AI + humans is backed by our exclusive multifamily partnership with Sierra, a global leader in conversational AI, co-founded by the chairman of OpenAI, bringing best-in-class agentic AI functionality to multifamily.
Today, we’re the only true Renter Management Software, and proudly trusted by 11 of the top 20 Owners and 10 of the top 20 Managers in multifamily.
No, think of a PMS as intended to handle all the property-specific functions (accounting, ledgers, maintenance), but we do integrate with all major PMSs (Yardi, RealPage, Entrata and more so you’ll never have to give up the parts of their platform you rely on).
Renter Management Software (RMS) platform takes care of all renter-facing business functions from listing on ILSs, to handling initial inquiries, to managing the complete leasing journey, onboarding, resident services, mid-lease changes and ultimately, renewals. Renter Management Software has single guestcard architecture, and because of that the ability to centralize operations and send specific tasks or workstreams to specialized roles. In Funnel’s platform this means the core CRM, agentic AI solutions, online leasing, fraud prevention and resident portal.
The PMSs were originally created as an accounting tool, and that is still where their strength lies. Eventually, renter-facing functionality were added on, but the data was siloed at the property level as the property remained the source of truth in their data architecture. This is great for managing the general ledger and asset reporting, but it creates challenges for clean data management, often resulting in fragmented operations and siloed data.
Renter Management Software is architected around the renter as the source of truth. Renter Management Software takes care of front office business needs from listing, to initial inquiry, through leasing, resident onboarding, mid-lease changes, and renewals.
We know our customer expectations have changed. Our clients love the streamlined self-service apartment shopping experience our software provides renters. We know that B2B software buying expectations also changed. You also want transparency, the ability to self-educate on the solution and know if important software is the right fit for your needs. Pricing is a key part of that decision. Gone are the days when key pieces of information are gated or are only available if you talk to sales. (You’re welcome).
Yes, we believe the multifamily industry moves forward when tech providers work together. Our platform is optimized to connect with all your favorite tools. Please visit our integrations page for the full list.
Funnel integrates with all major property management software providers, including Yardi, Entrata and RealPage, to see our full list of partners please visit our integrations page.
The Funnel platform integrates with leading multifamily property management tools, including top Property Management Software (PMS), revenue management, fraud-prevention and screening, self-guided tours, syndication partners, resident applications, and more. Please visit our integrations page to learn more about our partners.
We are committed to ensuring the security of our clients (and your customers’) privacy and data. Funnel is SOC 2 Type II certified and has been since 2022. We maintain this certification annually and continue to invest in secure infrastructure, encryption, and strict access controls to keep client and renter data safe.
Fee transparency is rapidly reshaping multifamily. Operators are now navigating a patchwork of state-by-state regulations, each with different rules around when, how, and where fees must be disclosed.
Funnel believes transparency isn’t just a compliance requirement, it’s better for renters. That’s why we’ve considered fee transparency throughout the platform, creating a single source of truth for fees that stays consistent across CRM, Online Leasing, quotes, AI conversations, and syndication.
Combined with ongoing legal review and built-in configuration guidance, Funnel helps operators stay compliant as regulations evolve, while delivering the clear, upfront pricing transparency renters expect.
We define centralization as any effort to move away from individual property-based leasing and operational teams and move toward a new more efficient opening model to improve efficiencies and reduce costs. Role specialization often goes hand-in-hand with centralization and is the move from generalists to teams of specialists who handle specific portions of the renter journey. Specialization layers on additional efficiency as these teams are experts at their step in the renter or resident journey.
The old model in multifamily operated with each community in its own silo using the standard 1:100 staffing ratio as a rule of thumb. This meant every property carried the full weight of staffing, operations, marketing, and technology. This property-centric mindset created massive inefficiencies, high turnover, and limited data clarity across a portfolio. The result was slow service for renters, burnout for team members, and constant struggles for operators trying to scale and keep properties staffed.
Today, the standard new operating model leverages centralization, role specialization, and agentic AI to ease the onsite workload, save property management companies money, improve resident satisfaction, and provide bigger better career paths for team members.
The symptoms are hard to ignore: under the old operating model, properties can’t stay staffed, talent retention is a constant challenge, and teams are stretched thin trying to do everything at once. Renters are unhappy, and it takes far too long for them to get meaningful responses.
The feedback is clear: the old operating model isn’t working.
The new operating model flips the old one on its head.
Instead of every property trying to do everything, the modern multifamily operating model is built around centralization, role specialization, and AI working together. Routine tasks are automated. High-volume work is handled by specialized teams. Onsite staff are freed to focus on what actually matters: relationships, service, and the
moments that shape the renter experience.
The result is a system designed to scale.
Role specialization is a critical component of the new operating model that drives real efficiency and cost savings. It means shifting away from the old idea of the “jack-of-all-trades” on-site generalist to implementing dedicated teams for true multi-site and portfolio-wide workflows.
By specializing in functions like application screening, renewals, or centralized leasing, your dedicated teams can handle higher volumes, identify operational trends faster, and deliver a better, more consistent renter experience.
The results speak for themselves. Operators see higher conversion rates, stronger fraud detection, and improved employee satisfaction when responsibilities are clearly defined and supported by centralized systems.
Property-centric systems in multifamily are built around individual communities, creating data silos, duplicate renter profiles, and inconsistent experiences among properties in a portfolio. A renter-centric® model organizes data and workflows around the renter, enabling a single profile across an entire portfolio. This makes renters feel known, drives efficiencies across teams as all information is in the single guest card.
Centralization helps multifamily operators remove inefficiencies by consolidating specific tasks to specialized teams instead of duplicating the same workstreams at every property. This model makes it easier to scale, reduce costs, and improve consistency across a portfolio. Renters benefit from faster responses and a smoother experience, while employees gain clearer career paths and better support from specialized teams.
By combining centralization with agentic AI, operators can handle higher volumes with fewer bottlenecks, surface insights across their portfolio, like QuadReal, for example, which increased its tour-to-lease conversions by 33%, and improved the renter experience.
We believe that solving turnover and staffing shortages starts with creating bigger, better jobs for your team members.
Staffing challenges persist because teams are stretched thin and burned out by manual follow-up, scheduling, and repetitive tasks. Funnel acts as a helping hand by automating those time-consuming workflows with AI, giving teams back hours each week and allowing them to focus on high-value, relationship-driven work. Role specialization further opens up clear career paths, allowing team members to lean into what they’re best at (and earn more doing it).
The results are measurable.
TL;DR: When people feel productive (but not overwhelmed), they enjoy their jobs and stay longer.
Any change worth making takes some time and energy. However, the multifamily industry is poised at the brink of a huge shift: operators are plagued with staffing challenges, rising costs, and sinking demands. To keep business margins healthy they’re moving to a new operating model which is powered by role specialization, centralization, and agentic AI. Early movers earn a huge advantage.
We are proud to have helped guide partners like GID/Windsor
along their change management journey, and created a change management guide
to help other operators navigate their path to centralization.
We also offer Centralization as a Service, a professional service, offering ongoing consulting and support to help the change management process.
Leasing professionals quickly come to view Funnel as their new work BFF. Our agentic AI workflows take many routine tasks off their plate, schedule tours on their behalf, and create workflows so that they can either focus on taking care of high-value follow-up or excellent in-person customer service. Our My Queue dashboard prioritizes tasks for agents (based on management company settings) so that new agents can hit the ground running from day one, taking care of the most important tasks fast.
Essex realized 35% time saved after adding Funnel, and Camden gave their teams Sundays off (while saving $4-5 million on an annualized basis). Shifts like these create better work-life balance and less burnout for your valuable team members.
Funnel improves the renter lifecycle by making it easier for everyone involved to help renters find (and love) their next home.
By connecting marketing, leasing, online applications, AI, and resident tools in one renter-centric® platform, Funnel removes friction at every stage of the journey. Prospects get faster responses and easier applications, teams spend less time on manual work, and residents experience consistent, self-serve living after move-in.
Operators see:
After leveraging Funnel, Essex Property Trust realized 35% time savings, and on average when leveraging Funnel’s AI solution properties save 4.7 hours per week. Staffing shortages are happening because teams are stretched thin, and burned out. Funnel’s robust solution is the helping hand teams need to take care of the follow-up, scheduling, and routine tasks that are thrown their way. This frees onsite teams to focus on high-value interactions and the parts of their job they love.
Any change worth making takes some time and energy. However, the multifamily industry is poised at the brink of a huge shift: operators are plagued with staffing challenges, rising costs, and sinking demands. To keep business margins healthy they’re moving to a new operating model which is powered by role specialization, centralization, AI, and automation. Early movers earn a huge advantage.
Agentic AI will amplify your team’s impact. It will not replace it. Agentic AI is geared for timely responses (even after hours), and answering routine frequently asked questions, and taking care of workstreams within guardrails. This will free your teams to focus on the high-value portions of the renter journey that AI doesn’t do well: staffing tours, dropping off the welcome basket, and building relationships with renters and residents.
At Funnel, we have a fundamental belief that the future of Multifamily is agentic AI + humans working together. Not AI replacing humans.
Consumers expect self-service, streamlined, and helpful shopping experiences, and finding their next home is no exception. AI provides the instant answers that renters demand, plus agentic AI delivers brand consistency at scale.
When agentic AI handles or orchestrates the repetitive, time-sensitive, and frequently overlooked tasks, like answering after-hours inquiries or providing standard information, it frees up your human teams for high-value, empathetic work. Our data shows that this combination not only improves prospect conversion rates, but also increases resident retention over time.
That said, AI is not magic and, if misused, can damage performance and shatter renter trust. The most successful operators treat AI as a teammate, not a replacement, with clear human handoffs and guardrails throughout the renter lifecycle. When AI and humans work together, brands become more consistent, experiences improve, and renters feel taken care of at every step.
AI assistants are designed to work alongside your team. They handle repetitive tasks, like responding to inquiries, booking tours, and sending reminders, before handing off to a live leasing professional when human expertise is needed. When agentic workflows are layered on top, these assistants become far more powerful. They can track actions, understand intent, and decide what steps need to be taken and follow through.
For example, if a resident chats with an AI assistant to update their license plate, an agentic AI assistant knows to ask the right follow-up questions (e.g. is this a new car or just a new plate), determine whether parking or storage needs to be added, update the resident record, trigger lease updates if required, and create the appropriate task for the onsite team.
AI agents, by contrast, are often built to manage tasks in isolation. They can create a service request or ticket, but they lack the context and coordination needed to complete the work end-to-end, leaving teams to manage the rest manually. When they operate without shared context or connection to the broader renter journey, they can create disjointed handoffs, siloed decisions, and new bottlenecks between onsite and centralized teams.
Agentic AI refers to processes driven by AI agents to complete tasks within complex workflow software with a deep record of customer interactions. These AI assistants can not only respond to prospective renters and residents but also can reason, and make independent decisions, adapt to changing conditions, and take proactive actions. In short, they can actually do the job.
Traditional automation follows a rigid, rule-based approach:
Agentic workflows, on the other hand:
Prospect AI handles the front half of the journey, like answering questions, scheduling tours, and nurturing leads before they ever walk in the door. Once a renter moves in, Resident AI picks up the conversation with rent reminders, service requests, renewals, and everyday communications.
Agentic AI workflows are layered throughout the renter lifecycle, allowing more self-service options to renters, and less paperwork for teams.
Agentic AI improves the employee experience by removing repetitive, high-volume tasks that slow teams down, like responding to common inquiries, scheduling tours, or chasing down routine resident requests. By handling the busywork, AI allows leasing professionals to focus on high-value interactions and build stronger relationships with renters.
What’s even better? AI is really good at that kind of work. QuadReal saw a 33% lift in tour-to-lease conversion after implementing our AI.
Today’s renters demand instant answers, stellar service, and a seamless experience from first inquiry through renewal. Agentic AI improves the renter experience by making the entire leasing journey faster, easier, and more consistent. Renters get on-demand answers to their questions, quicker tour scheduling, seamless applications, and timely updates—without waiting days for a reply.
With Funnel, agentic AI supports renters from initial inquiry through renewals with tools for mid-lease changes, service requests, rent reminders, and even fraud prevention, ensuring every interaction feels modern, responsive, and stress-free.
Using an AI-enabled screening process, Kane cut application approval time by 47% and reduced applications requiring human verification by 30%, delivering significant time savings for the team. Prospects also preferred booking with AI. Those who booked through AI converted at 46%, compared to 19% when booking with a human agent.
We believe the future is not AI-only, but AI + humans working in harmony.
This evolution won’t replace leasing teams, it will reshape them. Operators that embrace centralization, role specialization, and AI as a teammate will be positioned to scale faster, reduce costs, and deliver the seamless experience tomorrow’s renters expect.
The future of AI in multifamily is agentic: technology that doesn’t just respond, but takes action alongside your teams.
We’re moving beyond basic automation and scripted assistants toward systems that understand context, remember past interactions, and follow through across the renter journey. In practice, that means AI that can manage workflows end-to-end, like coordinating follow-up, routing tasks, resolving issues, and knowing when to hand it off to a human.
The future isn’t just about AI. It’s about agentic AI, and specifically in multifamily, how AI + humans work together to improve the renting experience.
Funnel’s renter-centric® architecture, agentic AI, and automation ensure that your team can work smarter, not harder. Because there is only ever a single record for each renter there is no duplicate follow-up from team members at separate communities. This architecture when layered with our agentic AI workflows is your leasing team’s new BFF, saving them time, and ensuring that every lead is nurtured in a meaningful conversational way.
Respectfully, occupancy isn’t the only indicator of business success. Funnel can help your company operate with greater efficiency, garnering better overall margins despite consistent occupancy. Additionally, if you have long-time renters who love your brand, you can begin recognizing this and building a loyalty program with Funnel’s renter-centric® architecture that is impossible to achieve in other property-centric solutions due to the inherent data duplication that plagues that software structure.
Funnel partners who added agentic AI workflows, and automation gave their teams a hand by allowing them to focus on high-impact activities while automating many of the administrative tasks. This created a self-service apartment shopping experience for renters allowing them to get their questions answered and tours booked.
With Funnel:
Funnel has been lucky enough to partner with some of the leaders in centralization. After adding Funnel and centralizing, our partners have realized:
Centralization looks different for every business based on their priorities. However, specialized shared teams supported by agentic AI workflows are proven to improve efficiency, reduce repetitive tasks, and free up onsite staff to focus on high-value interactions. Renters benefit from a faster, more consistent experience across your business portfolio, and operators see measurable gains in conversion rates, fraud detection, transparency, and retention.
For example, UDR rolled out Funnel CRM across 60,000 units in just eight weeks, and saw a 300 basis point improvement in annualized turnover compared to the year prior. UDR also reported better-than-expected same-store revenue and NOI growth of 2.6% and 2.8%, respectively.
We have a number of ROI calculators available on our website. Check them out here.
All of the “cool kids” aka 11 of the top 20 Owners and 10 of the top 20 Managers, are doing it. By this we mean, we work with the leading and largest property management companies across their entire portfolios (plus many smaller ones) and are the only vendor with experience in centralizing operations for multifamily companies.
Funnel opens unique flexible operating models you cannot find with any other platform. If you’re using Yardi, RealPage or Entrata PMS and are interested in reducing costs, improving efficiencies, employee retention, and providing the best experience for renters you should talk to us.
Funnel customers include Greystar, Camden Property Trust, BH, UDR, Essex Property Trust, Cortland, LCOR, inc., Morgan Properties, The RMR Group, QuadReal, Kane Realty Corporation, Related, RKW Residential, and Decron Properties to name a few.
Funnel is right for operators who want to run their business with greater efficiency – this isn’t limited to centralization. Our CRM and agentic AI provide the foundation for your business to move to a more efficient model with or without moving to a truly centralized model.
We work with conventional multifamily, student, and affordable property management companies. We do not have a solution to serve single-family housing at this time.
Funnel works with property management companies with more than 2,000 units to find greater efficiency.
We work with both third-party managers of all sizes including Greystar, BH, and Kane Realty Corporation, they are creating a consistent renter experience and running their businesses with greater efficiency with Funnel.
Our agentic AI solution (our Virtual Assistant) is built to work hand-in-hand with our CRM. Funnel’s solutions build upon the foundation that the CRM sets, and can not be separated.
Our online leasing is built to work hand-in-hand with our CRM. Funnel’s solutions build upon the foundation that the CRM sets, and can not be separated.
Our contact center technology is built to work hand-in-hand with our CRM. Funnel’s solutions build upon the foundation that the CRM sets, and can not be separated.
Once upon a time, Funnel was a New York-based company called Nestio. Nestio worked with brokers. Funnel’s solution has changed to service national multifamily property management companies and we no longer work with brokers.
Flash forward to today, Nestio is the name of our Resident Portal application.
We believe that multifamily as a whole grows when tech providers collaborate. For a full list of our integrations, please visit our integrations page.
No, but we integrate with revenue management solutions. Visit our integrations page for more information
No, we offer contact center software that your teams can leverage to answer incoming calls and questions no matter their location. This gives operators the flexibility needed to staff strategically and take some tasks offsite to specialized teams if desired.
Ideally, anyone who will be involved in making a software decision or whose teams will be impacted. Typically, this includes decision-makers from operations and marketing and may involve leadership and IT. We can’t wait to meet you!
Funnel’s AI virtual assistant stands apart because of its industry-leading agentic capabilities powered by best-in-class AI through our exclusive partnership with Sierra.
That foundation means Funnel AI continuously improves as the world’s most advanced large language models evolve without requiring constant reconfiguration. When paired with Funnel’s renter-centric® CRM, our AI unlocks agentic workflows that allow the virtual assistant to understand renter context, take meaningful action, and deliver consistent, on-brand experiences at scale, while seamlessly handing off to human teams when needed.
Funnel’s AI Workflows give you hundreds of trigger and action combinations that automate the renter journey from first inquiry through renewal. Start with Funnel’s proven playbook built from millions of renter interactions, or build your own to match your operating model.
On the prospect side, workflows handle tour confirmations, lead re-engagement, and AI Assistant handoffs. On the resident side, they cover move-in communications, satisfaction surveys, and long-running renewal nurture sequences. At every stage, workflows can trigger automated SMS, email, or an agent task when a moment calls for a human touch, so nothing falls through the cracks and your team always knows when to step in.
For too long, the renter experience has been left to chance, shaped by whoever happened to pick up the lead that day. With Funnel, that inconsistency is gone. Every prospect and resident receives the right touchpoint at the right time, through the right channel, delivering a consistent, on-brand experience regardless of which team member is on shift. The result is higher conversion, stronger retention, and a team that spends less time remembering their SOPs and more time on conversations that actually matter.
Funnel gives every role on your team the data they need to make better decisions, from onsite agents all the way up to regional managers and marketing leads.
On the marketing side, Funnel’s Attribution Reports show which sources and channels are actually driving leads and conversions, using first touch, last touch, or positional attribution models. Pair that with the Lead Acquisition Cost Report and you can quickly identify where your marketing dollars are working and where they are being wasted.
For operations and performance, you get deep visibility into agent activity, response times, tour volume, and conversion rates at both the property and portfolio level. The Agent Score Report goes a step further, evaluating each team member across lead engagement, task management, and overall contribution so managers can coach with confidence.
With Insights teams gain instant performance feedback, complete portfolio visibility, and real renter intelligence for every call. By turning every call into a coaching and leadership opportunity, Insights helps teams scale their best agent’s playbook
Containment goes up when Voice AI can answer the most common prospect questions and complete the next step (like booking a tour) without requiring escalation. Prospects and renters get answers faster, and teams are not inundated with tasks that come in after hours.
After implementing Funnel’s Voice AI, Camden Property Trust reduced hold times by 52%, and BH saw a 200% increase in call containment YOY. Voice AI saves BH’s call center an average of 41 hours of work per day, with roughly 500 calls per day handled by Funnel Voice AI.
Funnel’s multifamily Online Leasing platform speeds up the application process by eliminating friction, rework, and manual handoffs that slow renters and onsite teams down.
Our mobile-first, ecommerce-style application lets renters apply in minutes, from anywhere. Identity, income, and background information are collected once within the workflow, with built-in verification and automation that auto-approve or route applications for review so teams aren’t chasing documents or toggling between tools. Integrated leasing workflows, including BlueMoon, keep everything in one platform and reduce delays between approval and lease execution.
The impact is real. The results speak for themselves. BH slashed approval-to-lease distribution time by 70%. Application submissions sped up by 42% and BH saw 48% faster submissions after tours. Kane increased total applications requiring screening by 25% year-over-year and approvals still moved faster. Screenings jumped 49% and application decisions were delivered 47% faster.
On average, Funnel’s multifamily online leasing workflow delivers approvals dramatically faster than traditional processes by automating verification and cutting unnecessary steps.
By eliminating more than half of the manual actions typically required to move from application to lease, Funnel helps teams generate leases 66% faster. Plus, 91% of applicant identities are auto-verified with no human involvement, removing delays caused by manual review. As a result, 25% of applications are approved in five minutes or less, accelerating move-ins and improving the renter experience without increasing team workload.
FunnelSecure and Funnel’s online leasing solution help prevent fraud in online leasing by embedding identity, income, screening, and payment protections directly into the application workflow. We verified renter identity at multiple points, including pre-tour ID checks with document scans and biometric selfie matching, and automatic ID and screening during the application. Income is validated through bank-linked verification, analyzing up to 12 months of activity to confirm deposits, pay frequency, and employer.
All results are centralized in one workspace, where Funnel cross-checks data for inconsistencies and surfaces clear fraud flags for agents. Configurable guardrails automate approvals or trigger hard-stop reviews when needed, while secure payment processing and metadata capture help reduce chargebacks.
The impact is measurable. Essex Property Trust the 13th largest NMHC owner in the U.S., with 262 communities totaling 62,000 units auto-verified 91% of applicants without human involvement.
Funnel’s Resident Portal supports onsite team workflows by centralizing resident tasks, communications, and updates in one system from move-in through renewal, so teams spend less time chasing details and more time helping residents.
Funnel helps reduce delinquency by combining a simple, self-serve payment experience with automated, data-driven follow-up. Through the Resident Portal (Nestio), residents can make rent payments and set up autopay, which removes friction and makes it easier to pay on time.
On top of that, Funnel’s Resident AI automates rent reminders and collections-related communications using live PMS data, including reminders when rent is upcoming, overdue, or when a small balance is still outstanding, and it can handle follow-up questions when a resident replies.
We can go as fast as you’re comfortable. For example, UDR rolled out Funnel across 160+ properties, representing 60,000 units in just eight weeks.
After the initial implementation steps where we customize based on your preferences, we’ll schedule waves to roll the software out to your portfolio in groups of properties at your preferred speed.
Our products are priced significantly less than competitive point solutions that our platform covers, and are very competitive with bundled pricing at the major PMSs.
We have also provided ROI calculators to see how our solutions can help increase your operating margins.
In some cases, we can offer an opportunity to touch the software yourself. Schedule time for a demo to learn more.
You can explore Funnel through our on-demand product tours, available anytime on our website. These guided demos provide a complete inside look at how Funnel’s platform works across leasing, operations, and AI. Schedule a demo to learn more!
Our in-house training department can both “train your trainers” and train your teams directly during implementation. We also have a vast library and resources for your teams with walk-throughs, videos, tips, and tricks that are available to all customers.
Typical implementations take around 60 days for the initial wave of properties and subsequent waves go much quicker.
Upon project kickoff, you’ll receive a dedicated Implementation Manager for the duration of your onboarding process, which can last anywhere from 6-10 weeks depending on the size of your portfolio and product selection.
Our implementation team will ensure that Funnel integrates seamlessly with the rest of your tech stack and that the platform is configured and tailored to your unique business needs. We’ll provide you with a project plan, regular check-ins, and a training schedule so your team can hit the ground running.
Funnel clients have their own designated customer service managers who champion their success on the Funnel platform, we also have a robust library of resources to help answer questions, and training resources to bring any new team members up to speed.
Unlike other proptech companies, we don’t hide our pricing and packages behind a demo form. We offer three pricing packages for owners and operators to customize their experience from centralization + AI essentials, to the Full Funnel package, complete with everything you need to transform the leasing cycle from first inquiry through renewal.
Our packages include Funnel Essentials, Funnel Intelligence, and Full Funnel, with enough flexibility for any operator to choose the solution that is right for them.
Our Funnel Intelligence package includes the latest in generative AI technology, complete with prospect, resident, and voice AI, combined with the powerful renter-centric® CRM Funnel is famous for. The Funnel Intelligence package starts at $3.70 per unit, per month.
Funnel works with property management companies with more than 2,000 units to find greater efficiency.
If you’re interested in a potential pilot, schedule a demo with our team to discuss your needs.
