AI + Automation designed for multifamily leaders

Work every lead right. Guaranteed consistent follow-up. 

  • Insulate your business from staffing issues and inconsistency.
  • Reduce spend as a by-product of greater conversion and efficiency. 
  • Free teams from manual tasks to focus on providing exceptional experiences to prospects and current residents.
multifamily CRM communicates with AI solution by Funnel

What is the impact?


secret shop score — RKW Residential


of tours scheduled via Virtual Leasing Agent (VLA) were booked after hours — Cortland


increase in tours YOY. — LCOR

“AI allowed our teams to work smarter and insulated our business in a turbulent labor market.”

Allison Dunavant
VP, Organizational Development

Camden property trust multifamily CRM
multifamily CRM improves lead to lease conversion

Improved conversions

Shorten your lead-to-lease time

Today’s renters demand instant personalized experiences. Fast, automated responses from our virtual leasing agent give renters the information they need, when they need it. No more frustrating renter experience, no more overwhelmed leasing teams. More decision-ready prospects, more efficiencies for your teams. QuadReal Property Group found that Our AI + automation created more “vested” renters, and increased their tour-to-lease conversion by 33%. All in less time.

Intelligent reporting

Actionable insights, lead business efficiencies.

Use our real-time reporting to identify and eliminate bottlenecks, reduce costs, improve performance and predictively staff. Skip the guessing games of when your community’s busiest times are, use data to identify them, and staff to provide the best experience for your team (i.e. not overwhelmed) and your renters (i.e. not underserved). Call us nerds, but we are all heart-eyed-emojis for actionable data and smart tech creating business efficiencies at scale.

Multifamily CRM reporting and analytics dashboard

AI shouldn’t work in a vacuum

Guaranteed follow-up + seamless handoffs between tech and teams

Our AI and automation are built to work seamlessly with our multifamily CRM, meaning — unlike when you bolt a single point solution to your PMS — no valuable leads, renter preferences, and communication are siloed at the property level or in a different tech solution. AI that works seamlessly with your front-office solutions, gives your teams a hand, and your renters receive a consistent ideal experience. Your success is no longer dependent on which team member responds. Our AI and automation handle 86% of initial inquiries, freeing your team to focus on what matters: renters.

Software or human?

AI + automation shouldn’t feel artificial

Our AI solution earned a 100/100 secret shop score by RKW Residential, when they posed as a prospective renter inquiring at their communities using our VLA. Meaning we got a perfect score for every lead nurturing requirement, including immediacy, consistency, personalization, and appointment setting. Can we let you in on a secret? Our AI + automation are so good, renters will think they’re your 100% human team. Which we love, because in our opinion, smart tech’s role is to amplify the impact of your teams and make renters feel at home.

multifamily CRM integration with AI solution by Funnel

Remove friction for demanding renters

Leasing and resident AI that’s there when you need it

When a renter or resident has a question or a process gets stuck, don’t stall the renter journey just because your onsite agent is busy or the office is closed. Funnel’s omni-channel communication delivers rich conversations, with seamless agent handoffs for customizable renter experiences you control no matter what time.

Focus on what matters most

Happy teams provide exceptional service

It’s that simple. If you want to create a great experience for your renter, your teams need to love their jobs. Customers are savvy, and can pick up on nuances in mood and behavior that will put them on edge and drive them to rent elsewhere. AI and automation free your leasing teams from the time-consuming back office tasks that take them away from delighting renters from initial inquiry, to move-in through renewals.

More ways we can help you

Funnel’s AI + marketing automations increase Cortland’s tours and provide a connected renter journey

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AI + automation boost prospect sentiment to 88%

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Funnel’s AI, automation, and CRM insulate LCOR from macroeconomic shifts

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