Optimize operations with centralization + role specialization

Take tasks offsite and free your teams to play to their strengths.

  • Future-proof operations with a true, renter-centric centralization model.
  • Craft streamlined, flexible business models that reduce costs.
  • Thrill leasing teams, delight renters, and grow revenue.

What is the impact?


task time saved – Essex


minutes is all the time it takes for prospects to fill out an application

Modernize renting

One consistent voice and journey for renters, one SOC II Type 2 compliant enterprise platform for IT.

Get your custom, portfolio-tailored centralization plan now!

  • Stop losing revenue on inefficient operating models. 
  • Stop paying for duplicative work that could be handled by AI.
  • Take the guesswork out of centralization. Funnel’s blueprint breaks down what you need to start centralizing right now.
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“Centralization freed up our teams to focus on our residents and deliver that above and beyond experience.

Scott Moore

logo - Essex apartment homes

Renter-centric architecture

Stop managing renters with Property Management Software

Funnel’s single renter-centric guest card places the renter at the center of every interaction. We built it this way because Funnel is more than a band-aid solution CRM. It’s a business transformation tool. Our unique renter-centric architecture unlocks centralization, role specialization and cross-selling. All while creating a better experience for renters and efficiencies for teams.

Role specialization

Happier teams provide happier service

A jack of all trades is a master of none. Leasing professionals have a ton of administrative tasks, which takes them away from focusing on renters and residents. Funnel’s architecture unlocks centralization and role specialization (aka mastery with specialized teams who can focus on their area of expertise). Specialized centralized teams take workstreams off site, creating clear career paths for leasing professionals by aligning roles based on skill set, rather than bandwidth. The results: efficiencies for operators, more enjoyable day-to-day for teams and renters who felt their entire experience was custom-built for them.

Consistent renter experiences

Nothing is more important than the renter

Louder for those in the back? NOTHING IS MORE IMPORTANT THAN YOUR RENTER. Centralization creates a better experience by letting prospects and residents work with role experts at every step of their apartment shopping journey. A renter can be handled with care by a centralized team answering initial questions, who hands off to an onsite team delivering a lease-worthy tour, who hands off to a centralized team handling leasing and renewals. At every step, the renter is dealing with experts with robust knowledge and proven, consistent communications to guide them home.

Unlocking centralization

Don’t let tech hold you back

You shouldn’t have to choose between single point solutions that only make a portion of the renter journey better and legacy PMS players who were never originally intended for customer-facing software. Rather than repeating inefficient tasks at each community in your portfolio, bring workstreams to centralized or regional teams to create efficiencies at scale and unburden your overwhelmed teams.

More ways we can help you

How We Help

AI + Automation

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How We Help

Comprehensive Leasing Platform

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How We Help

Consistent Renter Experience

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