By the numbers.
team turnover for centralized roles in two years
task time savings
higher lease conversion at centralized communities
realized operational savings, 50% higher compensation for leasing teams
Funnel gives every renter a single, renter-centric guest card—one card, one record, one truth. That means the renter stays at the center of every interaction, no matter who they talk to or which community in your portfolio they’re considering. Most CRMs weren’t built to support centralized workflows, so they bolt on workarounds including “hyperlinked guest cards.” On paper that sounds connected, but in practice it forces teams to click through multiple records, in multiple tabs, and piece together a renter’s story. That’s not efficiency, that’s extra work.
Funnel’s data architecture is fundamentally different, and elmininates duplicates to give multifamily leaders what they need: multi-site, streamlined, operations. Renters and residents get a personalized experience.
A jack of all trades is a master of none. Leasing professionals have a ton of administrative tasks, which take them away from focusing on renters and residents. With Funnel’s unique renter-centric architecture and My Queue dashboard, you can create tailored workflows and enable true role specialization for multi-site or portfolio-wide workflows. For example, if you have a dedicated renewal team, they can work through an automatically prioritized queue of renewal-related tasks across the portfolio from one dashboard. The results: dramatic efficiencies for operators, more enjoyable day-to-day for teams and renters who felt their entire experience was custom-built for them.
Centralization creates a better experience for renters, increases resident retention + bigger better jobs for your team. A centralized team answers initial questions, and then the renter is ready to tour they hand off to an onsite team delivering lease-worthy tours, who then hand off to a specialized team handling leasing and renewals. Our partner RMR group had a 15% increase in resident retention YOY after centralizing operations. At every step, the renter is dealing with experts with robust knowledge and proven, consistent communications to guide them home.
You shouldn’t have to choose between single point solutions that only make a portion of the renter journey better and legacy PMS players who were never originally intended for customer-facing software. Rather than repeating inefficient tasks at each community in your portfolio, bring multi-site workstreams to centralized or regional teams to create efficiencies at scale and unburden your overwhelmed teams.
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