Reduce costs and optimize operations with centralization + role specialization

Take tasks offsite and free your teams to play to their strengths.

  • Craft streamlined, flexible business models that reduce costs.
  • Future-proof operations with a true, renter-centric centralization solution. 
  • Thrill leasing teams, delight renters, and grow revenue.
Centralization through multifamily CRM by Funnel

What is the impact?


task time saved – Essex Property Trust


saved annually


increased compensation for leasing teams

Centralization playbook for centralized leasing with multifamily CRM

Get your custom, portfolio-tailored centralization plan now!

  • Stop losing revenue on inefficient operating models. 
  • Stop paying for duplicative work that could be handled by AI.
  • Take the guesswork out of centralization. Funnel’s blueprint breaks down what you need to start centralizing right now.
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“Centralization freed up our teams to focus on our residents and deliver that above and beyond experience.

Scott Moore

Cortland multifamily CRM provider

Funnel Centralization Series

Learn more about centralization and role specialization in this eight-video series from our industry experts.

Improve your agent-to-unit ratio

Use the calculator below to see how Funnel can increase your operating margins.

Renter-centric architecture

Stop managing renters with Property Management Software

Funnel’s single renter-centric guest card (only ever one guest card for each renter) places the renter at the center of every interaction. We built it this way because Funnel is more than a band-aid solution CRM. It’s a business transformation tool. Our unique data architecture unlocks centralization, role specialization and cross-selling. All while creating a better experience for renters and efficiencies for teams.

renter-centric CRM for multifamily CRM centralization
multifamily centralization for centralized operating with CRM by FUnnel

Unlock true role specialization

Happier teams provide happier service

A jack of all trades is a master of none. Leasing professionals have a ton of administrative tasks, which take them away from focusing on renters and residents. With Funnel’s unique renter-centric architecture and MyQueue dashboard, you can create tailored workflows and enable true role specialization. For example, if you have a dedicated renewal team, they can work through an automatically prioritized queue of renewal-related tasks across the portfolio from one dashboard. The results: efficiencies for operators, more enjoyable day-to-day for teams and renters who felt their entire experience was custom-built for them.

Consistent renter experiences

Nothing is more important than your renter

Louder for those in the back? NOTHING IS MORE IMPORTANT THAN YOUR RENTER. Centralization creates a better experience by letting prospects and residents work with role experts at every step of their apartment shopping journey. A renter can be handled with care by a centralized team answering initial questions, who hands off to an onsite team delivering a lease-worthy tour, who hands off to a centralized team handling leasing and renewals. At every step, the renter is dealing with experts with robust knowledge and proven, consistent communications to guide them home.

Resident onboarding with multifamily CRM
multifamily centralization through multifamily CRM

Unlocking centralization

Don’t let tech hold you back

You shouldn’t have to choose between single point solutions that only make a portion of the renter journey better and legacy PMS players who were never originally intended for customer-facing software. Rather than repeating inefficient tasks at each community in your portfolio, bring workstreams to centralized or regional teams to create efficiencies at scale and unburden your overwhelmed teams.

More ways we can help you

How We Help

AI + automation

Learn more

Funnel allows Cortland to finally “operate how they want” and centralize to best serve renters

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S1,E4: Noah Echols + Mike Gomes — Tomorrow’s operating model, today

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