Funnel is made for

Today’s renters

Funnel renter-centric multifamily CRM product on a computer

How does it work?

Resident onboarding application from Funnel CRM

Nothing is more important than the renter

Renters shouldn’t be forced through the status quo disconnected, clunky, slow, apartment shopping experience. They shouldn’t be ghosted or overwhelmed by leasing teams. They shouldn’t have to dig up W-2s and paystubs to verify income. No more getting asked the same questions over, and over, and over (again). Funnel transformed how renters find, communicate with, apply for, rent, and renew their homes. There’s no going back now.

What is the impact?


of applications are completed on a mobile device.

Goodbye digging up documents

No more uploading W-2s, and paystubs to find your next home.


secret shop score — RKW Residential

“It’s hard to have unhappy people create happy customers, so we want to make sure we have happy, engaged associates who can, in turn, create a really wonderful living environment for our residents.”

Mike Gomes
Chief Experience Officer

logo - Essex apartment homes

How can Funnel help you?

Modern “ecommerce” branded apartment shopping experience.

AI and automation answer renters’ questions day and night, and record preferences in a single guest card, meaning teams — no matter the property — know them.

Smooth handoffs from AI solutions to onsite teams for nuanced questions providing a great experience.

Instant screening tools to move from applications to leasing fast.

Mobile-first online leasing solution makes applying like any of your other favorite apps.

Income verification is as simple as linking your bank account–bye W-2s and paystubs.

More resources to help you


100% real leasing professional nightmares

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Online leasing revolutionized (and explained)

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Labor crisis solved with new tech

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