Join us for an exclusive marketing workshop during The Forum.

How to Cash Out Centralized Leasing
Wednesday, March 27 — 2-5PM PT
Terranea Resort — Los Angeles, CA

With all the shifts in today’s tumultuous multifamily market — dropping occupancies, flat or decreasing rent growth, increased expenses, increasingly discerning customers, and tight budgets — marketers need all the help they can get to succeed in 2024.

Join host Dom Beveridge for an exclusive marketing workshop taking place during The Forum 2024* to learn how you can improve your top line with incremental revenue, cut costs with proven best practices, and progress your career in the new operating model. The workshop will deep-dive into:

  • Best practices on lead sharing + best practices on lead nurturing
  • How AI fits in and how to make it work with people
  • Biggest ah-ha moments + best practices for centralized teams: don’t duplicate efforts across teams, increase efficiency on follow-up to follow through
  • Ways to stop cannibalizing your marketing spend
  • Increasing LTV, lowering CAC, and boosting loyalty

This will be a high-impact, hands-on, dynamic working session with some of the leaders in centralized leasing. You’ll take away tangible work products that will help you advance your leasing strategies! 

*Please note: Full registration to The Forum is not required to attend this event.

RSVP for the Workshop

Hosted by:

Dom Beveridge


Noah Echols
VP, Customer Experience

(FKA Carroll)


Sara Graham
Multifamily Executive


Stéphanie Versin
SVP, Head of Marketing and Leasing