Our clients (+ their renters) demanded a better solution.
We built multifamily’s only Renter Management Software solution and have the only track record of centralizing operations for leading property management companies. It creates a unique win-win-win with happier team members, providing excellent branded renter experiences, to create better margins for operators.
our platform
We make RMS (renter management software).
Funnel’s new category of Renter Management Software is architected fundamentally differently from the ground up when compared to property management software (PMS).
We put the renter (instead of the property) at the center through a unique, single, centralized guest card and a platform focused exclusively on front office needs taking care of processes from initial inquiries through renewals. Funnel integrates with all of the leading PMS providers providing a unified source of truth for renter-facing business functions.
our north star
What does “renter-centric®” mean to us?
To be renter-centric is a combination of three things: product, architecture, and ethos.
In our product, we only focus on the lifecycle of the renter from prospect to resident. Nothing more, nothing less. This solution scope provides meaningful change without distraction or unncessary change management for our partners.
Our product is architected with a single guest card for each renter. This keeps all vital renter information in one place which provides the transparency needed for true collaboration across properties and teams. With clear information at their fingertips, teams can find the best new home for the prospective renter (without asking the same questions twice). All while lowering acquisition costs and increasing lifetime value.
A renter-centric ethos is that nothing is more important than the renter. Today’s renters demand a personalized, seamless, renter experience. Today’s teams work best when they play to their strengths and tasks are organized by role.
Our specialties
Teams use Funnel to unlock...
Property-centric
The traditional way
Each agent on the property takes on many different roles and responsibilities simultaneously, from sales to back-office management, resulting in inefficient, low-quality work and a poor renter experience.
Renter-centric®
The Funnel way
Each agent can focus exclusively on their most critical tasks, allowing AI and other specialists to handle the rest. This unlocks centralization, role specialization, and cross-selling while enabling a seamless renter experience.
Property-centric
The traditional way
Each property is the source of truth, which generates multiple guest cards for one person inquiring at multiple properties, resulting in duplicative work and clunky renter experience.
Renter-centric®
The Funnel way
Unlock the new operating model through centralization, role specialization, cross-selling, or a seamless renter experience.
our results
What does our platform enable?
Exceptional renter + resident experiences
Increased margins
Happier teams
Role specialization
AI + automation
Renewals
Mobile-first online leasing
Shared services
Centralization
Our favorite people
Score a win-win-win.
Teams
Renter management software unlocks flexible operations companies to create specialized teams that attract top talent and allow them to play to their strengths — creating an engaged employee experience.
Renters
Finding a new apartment is streamlined and enjoyable as they interact with teams of experts at every step of the leasing process, creating an exceptional renter experience.
Operators
We’ve documented higher lead-to-lease conversion, millions in cost savings, and increased sentiment scores from renters. Creating the rarest effect of a win for teams, for renters, and for operators.
“We are on a mission to reimagine the traditional leasing model. Before Funnel we were hamstrung by the limitations of both full-stack and point solution CRM providers to do so. With Funnel’s single guest card architecture there are no workarounds, duplicate guest cards that silo data, or frustrating manual processes in multiple tabs for our team.”
Noah Echols
Chief Marketing Officer
Defining RMS
The four requirements of Renter Management Software:
Focused solution scope
In scope, front-office-only AI platform only focuses on the renter lifecycle from initial inquiry through renewal, with a to commitment never build property-centric products like property management software, or accounting ledgers.
Single-guest card platform architecture
Structurally, the platform is architected around the individual renter through a single centralized guest card — meaning full visibility into your customer’s needs and complete journey across your portfolio.
The ability to operate however works best for your portfolio
Platform architecture empowers businesses to operate with greater flexibility and centralize their teams’ specialized workstreams. We are the proven centralization leader, but are malleable to unlock any operating model.
Complete orchestration across your front office
Funnel orchestrates AI, people, workflows, and connected tools, freeing teams to provide exceptional service in the moments that matter most.
Ready to get started and see Funnel in action?
Take a self-guided product tour or schedule time with our team now.