March 20 2023

Yellow Tree’s geographic density lends itself naturally to Funnel’s software architecture and the new operating model

 

MARCH 21, 2023, TAMPA, FL Funnel Leasing, the only Renter Management Software platform, today announced its newest client, Yellow Tree is a Minneapolis-based real estate developer, contractor, and property management firm dedicated to bringing new life to properties in the Twin Cities. This partnership demonstrates Yellow Tree’s commitment to developing and managing a diverse portfolio of properties with an emphasis on long-term profitability and Funnel’s ability to support their efforts through operational innovation only a renter-centric software can unlock. 

“We are thrilled to roll Funnel out across our portfolio. With our geographic-density Funnel’s unique renter-centric architecture solves many of the challenges facing owners and operators including operational flexibility, centralization, and clear data to garner insights about what’s working.”

— Jack Spaeth, Leasing and Marketing Manager, Yellow Tree

“We are thrilled to roll Funnel out across our portfolio,” said Jack Spaeth, Leasing and Marketing Manager, Yellow Tree. “With our geographic-density Funnel’s unique renter-centric architecture solves many of the challenges facing owners and operators including operational flexibility, centralization, and clear data to garner insights about what’s working.”

 

Yellow Tree provides a differentiated rental product unveiling the hidden potential of undeveloped properties across the Minneapolis metro and surrounding areas. Their Twin Cities-focused approach allows them to garner the benefits of Funnel’s renter-centric software that unlocks flexible operations for centralized teams, and clusters of properties, in their high-performing portfolio. 

“Yellow Tree’s geographic density makes Funnel’s centralized approach a natural fit to insulate their business with additional operational flexibility in the current challenging macroeconomic multifamily environment.”

— Tyler Christiansen, CEO, Funnel Leasing

“We are proud to partner with Yellow Tree, and welcome them to the Funnel Platform,” said Tyler Christiansen, CEO, Funnel Leasing. “Yellow Tree’s geographic density makes Funnel’s centralized approach a natural fit to insulate their business with additional operational flexibility in the current challenging macroeconomic multifamily environment.”

About Funnel Leasing

Funnel exists so multifamily operators don’t have to pick between antiquated monopolies or single solution challengers. After decades of the status quo, operators are no more efficient, and renters still dread the process of leasing an apartment. We fixed that with a platform that turns the entire business model on its head. Renter Management Software is a new category of connected tools built around the renter. The software delivers a consistent, connected experience from first inquiry through years of renewals. All this while simultaneously saving operators quantifiable money through the smaller, and happier teams that only a renter-centric platform can enable.

About Yellow Tree

Yellow Tree is a Minneapolis-based real estate developer, contractor & property management firm dedicated to bringing new life to properties in the Twin Cities. With countless construction projects completed in the last decade, Yellow Tree works with the area’s best local architects, engineers, and contractors to smoothly coordinate all project elements – from planning to completion – to deliver the best results for our investors. By collaborating with like-minded real estate investors, we develop and manage a diverse portfolio of commercial, mixed-use, and multifamily properties, all with an emphasis on long-term profitability. As Minneapolis Residents, we pride ourselves in designing and developing sustainable housing and market-driven commercial projects that add value to our community.

 

Media Contacts:

Funnel Leasing

Alex Howe, VP of Marketing

alex.howe@funnelleasing.com