Real Estate Business Analytics and Funnel Leasing Integrate for Streamlined Multifamily Operations + Insights

Enhancing Multifamily Portfolio Analytics with Comprehensive Renter-Centric CRM Data

Littleton, CO (April 25, 2024): Real Estate Business Analytics (REBA), a data analytics company on a mission to change how the multifamily industry uses data, proudly announces the integration of its business intelligence platform with Funnel, the only front office product suite to successfully centralize operations for leading companies. This strategic partnership addresses a critical pain point for multifamily operators: the challenge of choosing between using their Property Management System (PMS) or Customer Relationship Management (CRM) as the system of record for leads. 

“Our integration with Funnel enables us to centralize information from both CRM and PMS, creating a single source of truth that includes application and guest card data,” said Jason Whittington, REBA Chief Technology Officer. “It ensures comprehensive dashboard reporting by incorporating appointment data from the CRM, bridging the gap between data sources and empowering our mutual clients with a unified and holistic view of their portfolio analytics.”

“Our integration with Funnel enables us to centralize information from both CRM and PMS, creating a single source of truth that includes application and guest card data. It ensures comprehensive dashboard reporting by incorporating appointment data from the CRM, bridging the gap between data sources and empowering our mutual clients with a unified and holistic view of their portfolio analytics.”

Jason Whittington, REBA Chief Technology Officer

 Key benefits of the REBA and Funnel integration include:

• Enhanced lead and lease management: Clients can seamlessly choose between using the CRM or PMS as the system of record for leads, optimizing their approach to lead management.
• Comprehensive data synthesis: The integration merges data from CRM and PMS sources, including records that were never pushed into the PMS, ensuring a unified view of prospect information and filling data gaps as it is gathered along the pipeline.
• Improved dashboard reporting: Appointment data from the CRM, essential for comprehensive dashboard reporting, is now incorporated, ensuring more informed decision-making.

“We are thrilled to partner with REBA, and continue pushing for open APIs and data in our industry,” said Ben Rubin, Chief Product Officer and President, Funnel. “Better access to data insights is critical to make data-informed decisions and achieve the operational efficiency that companies are tackling with the current multifamily headwinds.”

“We are thrilled to partner with REBA, and continue pushing for open APIs and data in our industry. Better access to data insights is critical to make data-informed decisions and achieve the operational efficiency that companies are tackling with the current multifamily headwinds.”

— Ben Rubin, Chief Product Officer + President, Funnel

For more information on how the REBA and Funnel integration can enhance your multifamily portfolio analytics, please visit www.getreba.com.

About Real Estate Business Analytics  
  
Real Estate Business Analytics is on a mission to change the way the multifamily industry uses data. REBA helps multifamily leaders ask insightful questions about their business by giving them access to all their data in one central location. We do this by offering a suite of business intelligence, budget and pricing and revenue management solutions that gather data & deliver insights so you can unlock your aha moments and make better decisions, faster. With REBA, you can eliminate Excel hell, bad data, legacy systems, and analysis paralysis with tools built by multifamily for multifamily

About Funnel

Funnel provides a win to three vital groups: renters who demand a better customer experience; stretched-thin onsite teams who demand a better long-term career; and operators looking to reduce costs and improve efficiencies. Funnel’s AI and automation-powered platform is the enterprise-grade solution industry leaders, owners, and operators trust to deliver a streamlined, consistent, and connected experience from first inquiry through years of renewals, while simultaneously saving operators quantifiable money through the operational flexibility only a renter-centric platform can provide. We call it Renter Management Software; our clients call it the new operating model. 

CONTACT INFORMATION 

Real Estate Business Analytics 

Jocelyn Quall
VP, Marketing

jquall@getreba.com 

Funnel

Hannah O’Leary
Sr. Manager Corporate Communications

hannah.oleary@funnelleasing.com