Bringing Retail Experience to Apartment Shopping
Funnel Renters Gain Unit-level Images, Information, and the Ability to Book Their Tour from the Listing to Convert Leads Faster with the Most Options of Any Partner
June 09, 2022, TAMPA, FL — Funnel Leasing, the only Renter Management Software platform, with the support of Apartments.com, the #1 rental network with the most monthly visitors, today announced that they are offering a new, more robust, unit-level apartment shopping experience and tour scheduling features. These enhanced listings are automatically updated via Funnel’s Syndication tool, and Funnel has the highest quantity of these listings of any Apartments.com partner. Funnel’s renter-centric approach extends from our product architecture to strategic partnerships like this to provide prospective renters with the information they need to find their next home.
“Renters want to see detailed unit-level information to help them make leasing decisions when selecting their next home, and our partnership with Funnel and Apartments.com has made a huge difference for them,” said Carmen Garrison, Vice President, Marketing at Cortland. “Our Apartments.com listings feature high-resolution photos, HD videos, and 3D tours directly from our data feed. The result is better-informed renters who submit higher-quality leads that save our leasing teams time converting those leads into leases.”
“Renters want to see detailed unit-level information to help them make leasing decisions when selecting their next home, and our partnership with Funnel and Apartments.com has made a huge difference for them,” said Carmen Garrison, Vice President, Marketing at Cortland.
According to the Q2 2022 Apartments.com Renter Survey, 94% of renters are looking for information about specific apartments, they want to know not just what it would be like to live in your community, but in a specific apartment. Plus, there was a 63% increase in renters who want self-guided tours today, from the 2020 NMHC/Grace Hill Renter Preferences Report. Apartments.com married these renter insights with consumer research about website design and layout to help highlight the individual unit information that will help renters fall in love with your community and individual units, and schedule their tour directly from the listing, saving operators time and converting leads faster.
Syndication, the first solution on Funnel’s platform, makes it easy for Property Management Companies (PMC) to satisfy this need for renters at scale by making changes to ILS listings directly on the Funnel Platform and then pushing those updates automatically across all platforms. These integrations connect with PMC’s legacy Property Management Software to ensure leads, appointments, and activity seamlessly flow between systems. This connected experience makes the apartment shopping experience easier for renters and PMCs, as leasing professionals are no longer responsible for updating individual listings across multiple platforms.
“Renters demand near real-time, frictionless experiences. Enhancing the listings to schedule tours is a win for renters and operators alike,” said Ben Rubin, Chief Product Officer at Funnel. “It gives renters the information they’re searching for easily, and allows properties to convert leads to leases, faster.”
“Renters demand near real-time, frictionless experiences. Enhancing the listings to schedule tours is a win for renters and operators alike,” said Ben Rubin, Chief Product Officer at Funnel.
About Funnel Leasing
Funnel exists so multifamily operators don’t have to pick between antiquated monopolies or single solution challengers. After decades of the status quo, operators are no more efficient, and renters still dread the process of leasing an apartment. We fixed that with a platform that turns the entire business model on its head. Renter Management Software is a new category of connected tools built around the renter. The software delivers a consistent, connected experience from first inquiry through years of renewals. All this while simultaneously saving operators quantifiable money through the smaller, and happier teams that only a renter-centric platform can enable.
Alex Howe, VP of Marketing