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Funnel’s Historic 2024 Unpacked

January 06 2025
Insights

Transforming multifamily one PINK step at a time: Celebrating our partners’ wins, fighting housing inequality, creating a gathering for believers in a better operating model, surpassing growth goals, and driving innovation

As we step into 2025, we’re fueled by the wins of the past year, inspired by the challenges we overcame, and ready to tackle the opportunities ahead. But first, let’s take a moment to reflect on 2024. 

This year, we doubled down on disrupting the multifamily industry alongside our incredible partners. Whether it was hosting our inaugural Forum (a gathering for believers in a better operating model), launching cutting-edge product enhancements, securing new partnerships, or deepening our commitment to social impact, earning well-deserved (if we do say so ourselves) accolades, 2024 was all about driving meaningful results.

The PINK wave is happening. 

Our PROVEN AI-infused CRM drives centralization, ideal renter experiences, cost savings for companies, and relief for overstretched teams. While bold, claims like these are illustrated in the results that our clients are seeing after moving to Funnel, and the new companies that are also joining the PINK-side. 

  • Monument Real Estate Services selects Funnel to drive operational efficiencies and exceptional renter and team experience. Read more. 
  • Avanti Residential partners with Funnel to streamline operations and take care of teams across an 8,000-unit portfolio. Read more. 
  • Kane Realty Corporation unveils new flexible operating model for their 4,000 unit portfolio through Funnel. Read more. 
  • Roers Companies, an NMHC top 50 developer and builder, rolls Funnel out portfolio-wide. Read more. 
  • Redstone Residential selects Funnel as tech backbone for 11,000 owned and third-party managed units. Read more. 
  • Security Properties Residential chooses Funnel to drive further operational excellence across 26,075-unit portfolio. Read more. 
  • Cornerstone partners with Funnel to improve team and renter experience by streamlining centralization strategies. Read more. 
  • Providence Real Estate selects Funnel’s Renter-Centric® CRM to create an exceptional renter experience. Read more. 

We SOLD OUT our inaugural Forum. 

We are humbled by the response to our inaugural Forum, an event for believers in a better operating model. Our Forum alumni found community and are pushing the industry forward. In our first year we had: 

  • 2.5 Million units represented
  • 49 Property management companies
  • 28 NMHC top 50 owners + managers
  • 12% of total professionally managed apartments in the United States. 
  • 4 Incredible panels, 2 keynotes, and 12 roundtables from industry leaders championing the new operating model. 

Forum FOMO is real. We don’t want you to miss out, apply to attend today, or if you want to learn more see what some of our Forum Alumni said about their experience. 

The products y’all (already) love keep getting better 

At Funnel we aren’t just riding the centralization wave, or the AI wave — we are driving it. We are constantly gathering customer feedback, iterating, integrating, and making sure that we’re building a brighter PINK-er future for multifamily all. the. time. This year we “shipped” as the engineers and product managers would say 188 updates — that’s more than one update every other day all year long, including weekends and holidays. Our team was cookin’, and below are the major product releases.  

#1. MyQueue+, the only solution to centralize operations through true role specialization.

“Funnel’s CRM and MyQueue+ gave us the freedom and flexibility to operate with specialized teams and roles. No other software solution gives this kind of flexibility to perfect the customer journey, and allow for more meaningful careers for our team members.”

 — Kristy Simonette, Senior Vice President Strategic Services and Chief Information Officer, Camden Property Trust

#2. Funnel is now powered with leading Generative AI. 

“This increased functionality provides renters with a better, more personalized experience, which we believe will increase our conversion metrics. All while still automatically updating renter preferences and information in the CRM, allowing for a smooth handoff to our on-site teams.”

— Sarah Allwardt, Director of Marketing and Resident Experience, Kane Realty Corporation (KRC)

#3. Funnel’s voice AI is even more conversational. 

#4. Pre-tour ID verification is now a part of the Funnel product suite. 

#5. Real Estate Business Analytics (REBA) and Funnel integrate for streamlined multifamily operations + insights. This adds to our growing list of integrations. 

We continued fighting for housing equality. 

We continued our partnership between HOME by Funnel Inc and Entryway. The work knows no end, HOME plans to raise money to support housing equity from various sources, including Funnel Leasing, Inc., which will donate $1 from every new lease signed using Funnel Leasing’s online leasing solution.

 

We won awards

Funnel’s PINK values (Prosocial, Integrity, Novel, Kick-a**) and exceptional team members earned three BIG Best Places to Work awards in 2024. 

  • Multifamily leadership honored us with the 2024 Best Places to Work Multifamily® 2024 and the Best Places to Work Multifamily® for Women. In its 9th year, the Best Places to Work Multifamily® program continues to fulfill its mission to advance leadership and innovation for multifamily professionals by recognizing those organizations that own, manage, and support apartment communities nationwide and are making an impact in the world through employee engagement. 
  • Funnel Recognized on Inc.’s Annual List of Best Workplaces for 2024. 
  • Eartha Williams, Funnel’s People Operations Manager, recognized as 2024 Business of Pride honoree. This award focuses on LGBTQIA2+ business leadership and development, allies within the community, and voices from the LGBTQIA2+ community. It adds to Funnel’s growing list of awards, which also reflect William’s work to create an inclusive and progressive work culture. 

We were honored with multiple additional multifamily and real estate Influencer awards: 

We hosted season three of Multifamily Unpacked. 

Funnel CEO Tyler Christiansen, and CRO Johnny Hanna, interviewed leaders, innovators, and some of the the brightest minds in multifamily. We also kicked off “The Report” with Tyler, and Alex Howe, VP of Marketing + Growth, where we respond to the latest news in multifamily and what it really means. 

The podcast shares an honest perspective about the trends, operating models, and viewpoints that are changing the lives of both renters and everyone working at property management companies. 

Listen on Apple Podcasts, Spotify, or wherever you get your podcasts. 

Multifamily’s future isn’t just bright—it’s P.I.N.K.

At Funnel, P.I.N.K. is more than a color; it’s our DNA: prosocial, integrity-driven, novel, and kick-a**. It’s how we power innovation, how we partner with trailblazing clients, and how we redefine what’s possible in multifamily.

Here’s the deal: the future of multifamily starts now. Let’s make it your best year yet. Ready to join us?

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