AI execution, portfolio-wide partnerships, sold-out Forum growth, platform innovation, and continued housing equity leadership

As we step into 2026, it’s clear that 2025 wasn’t just another year of momentum. It was a year of validation. Across multifamily, the operating model continued to evolve in ways that made long-standing truths unavoidable. Centralization accelerated. AI moved from experimentation to execution. And the gap between companies built for this shift and those trying to layer it onto legacy processes became impossible to ignore.

What changed in 2025 wasn’t the industry’s ambition, but the bar for execution. As teams centralized and automation began taking action, consistency and context suddenly mattered more than ever. We were at the heart of that industry-wide transformation and will continue to drive three specific wins for our partners: saving our clients and partners significant NOI through operational efficiencies, enabling the new operating model to create a better career for team members, which in turn delivered exceptional experiences for renters and residents. 

As we step into 2026, we’re fueled by the wins of the past year, inspired by the challenges we overcame, and ready to tackle the opportunities ahead. But first, it’s worth pausing to reflect on just how much ground was covered in 2025, not through isolated moments or flashy experiments, but through sustained execution across our platform, partnerships, and community.

We hosted our second annual (sold-out) Forum, a gathering for believers in a better operating model. We continued to push conversations around AI, centralization, and agentic AI workflows forward through our podcast Multifamily Unpacked. We partnered with Sierra AI to deepen the impact of AI in our workflows, secured new partnerships, deepened our social impact through HOME by Funnel Inc, and earned (well-deserved, we DO say so ourselves) awards. 

The proof is in our partnerships

The clearest signal of what worked in 2025 came from the operators who put these ideas into practice. Across our partnerships, teams used technology to centralize smarter, reduce operational friction, support overstretched employees, and deliver more consistent experiences for renters. The results speak through the work itself. We’re proud to welcome new partners and highlight the outcomes they achieved across their portfolios.

Forum sold out — again

Forum has proven itself to be the best conference in multifamily, and we do not say that lightly. Attendance grew by 40%, but it didn’t dilute the impact of Forum. At its core, Forum is an event for believers in a better operating model. It’s one of the only rooms where executives share unvarnished accounts of what is working, what to skip, and where to see the most impact from the new operating model.

In only our second year, we had: 

The thought leadership and entertainment were next level with a keynote from Modern Stoic Ryan Holiday, a Fireside chat with Nicholas Thompson, CEO at the Atlantic, and an interview with Clay Bavor, co-founder of Sierra and former Google executive. 

Forum FOMO is real. In 2026, it’s in sunny Scottsdale at the unrivaled Camelback Inn & Spa March 23-26. We don’t want you to miss out, apply to attend today, or if you want to learn more, see what some of our Forum Alumni said about their experience. 

The platform our customers trust keeps evolving

At Funnel, we believe the best can always be better. Because of this growth mindset in our culture, we are constantly gathering customer feedback, iterating, integrating, and making sure that we’re building a brighter PINK-er future for multifamily all. the. time. 

This year, our product and engineering team “shipped” 135 updates — meaning something new or improved went live every two to three days across the platform.

Here are a few highlights: 

“At BH, we’re always looking for tools that remove friction—for both our teams and our renters. Funnel’s online leasing solution and the Blue Moon integration give us peace of mind and streamline what used to be a manual, time-consuming process for our team while providing bottom-line benefits to our business.”

— Christi Weinstein, Chief Operating Officer at BH

In 2025, Funnel launched Resident AI, giving management companies a scalable way to reduce delinquency, improve on-time payments, boost renewal engagement, and speed up maintenance resolution without adding headcount. What was previously handled through manual follow-ups, after-hours coverage, and fragmented inboxes can now be managed consistently and automatically.

Resident AI allows management companies to support residents across email, SMS, and voice, answering routine questions instantly and routing more complex requests to the right team on the first touch. The result is fewer manual tasks for onsite teams, faster response times for residents, and a more consistent experience across the portfolio.

As fee disclosure requirements evolved state by state and even by local jurisdiction, Funnel helped operators reduce compliance risk by ensuring the correct, required fees were presented clearly and consistently at every step of the renter journey, including AI conversations, quotes, and applications. This protected property management companies from legal exposure while creating a clearer, more trustworthy experience for renters.

This partnership improved clarity, sped up resolution, and raised the standard for renter communication, benefiting both residents and multifamily operators.

Leasing calls are one of the most important moments in the renter journey, yet historically, management companies relied on secret shops that capture a single snapshot in time. In 2025, Funnel launched Insights to aggregate and evaluate every leasing call, giving leaders a complete, data-backed view of performance.

With full call coverage, teams can make informed decisions instead of relying on best guesses, identify training opportunities with confidence, drive consistent improvements, and boost conversions across the portfolio.

Acknowledged by the industry, strengthened by experience

Industry recognition followed execution. In 2025, Funnel and its leaders were recognized for advancing real, operator-led innovation, not just talking about it.

Leslie Turner, GM, Professional Services, named 2025 Multifamily Influencer by GlobeSt. Real Estate Forum. This recognition honors top talent across the multifamily real estate sector—professionals whose achievements, innovation, and leadership have made a lasting impact on their companies and the industry at large.

Funnel AI team named 2025 CRE Technology Influencer by GlobeSt. Real Estate Forum. This year’s award series sought to spotlight the outstanding organizations and individuals who understand emerging technology and its real-world impact on commercial real estate., Funnel’s use of generative AI innovation earned top recognition.

Multifamily technology veteran Michael Britti joins Funnel Board of Directors. Seasoned PropTech leader brings decades of multifamily experience in M&A and people-first growth to Funnel’s next phase.

We hosted season four of Multifamily Unpacked. 

We continued the conversation about AI, centralization, and the new operating model with multifamily leaders through our Podcast Multifmaily Unpacked. Guests included: 

multifamily unpacked

We continued fighting for housing equality. 

At Funnel, our mission is to change the world by changing the renter experience. 

We live that promise not just through our platform, but through HOME by Funnel Inc (HOME) where $1 from every new lease signed through Funnel’s online leasing solution supports equitable housing initiatives. For more information about HOME, watch this recent video, which showcases the impact of HOME’s partnership with Entryway.  

This year, we added HOME in Action, a volunteer week where team members can bring our P.I.N.K. core values into their communities. The Funnel team racked up over 150 hours of volunteer time supporting dozens of organizations across the country dedicated to making housing more equitable; including: Habitat for Humanity, Metropolitan Ministries, The Bowery Mission, Nevada Partnership for Homeless Youth, Hope Atlanta, Inner Richmond Neighborhood Center, and more. 

Multifamily’s future isn’t just bright—it’s P.I.N.K.

At Funnel, P.I.N.K. is more than a color; it’s our DNA: prosocial, integrity-driven, novel, and kick-a**. It’s how we power innovation, how we partner with trailblazing clients, and how we redefine what’s possible in multifamily.

Here’s the deal: the future of multifamily starts now. Let’s make it your best year yet. Ready to join us?