Declining demand for apartments means onsite leasing teams aren’t getting as many leads inquiring about properties, which can cause properties to slow their leasing velocity…particularly if your software essentially “lights your marketing dollars on fire” and doesn’t capture every single lead that your marketing spend influenced to inquire.

“Funnel helped us keep track of our leads, in a more efficient way, by ensuring that all the leads are captured,” said Rachel Shaw, Training + Development Manager at LCOR. “In the previous database we used, leads could really easily be missed, because you had to manually log phone calls. Previously, the only leads that were automatically logged for you were the ILS (internet listing service) leads. With Funnel, all the phone calls, VA messages, and ILSs, are logged for you.”

“Our teams love the VA (virtual agent). It’s able to weed out prospects that are ‘just looking’ versus the prospects that are actively engaging with the VA, asking questions right away, and actively looking for something to commit to right now,” said Heather Justice, Director of Training, LCOR. “The team can shift their leasing techniques based on the communication with the VA.”

Funnel’s VA solution was able to handle 86% of LCOR’s initial inquiries, giving their teams time back to focus on renters and residents. Even better, Funnel’s AI solution automatically parses conversations and records preferences to the renter’s single guest card. Additionally, all of the communication between your brand and the renter is also recorded in their guest card. This allows onsite leasing team members to know if someone is researching for their move a year from now, or wants to sign a lease this week, and communicate with the prospective renter accordingly.

“Our tour volume across the board is massively higher since launching Funnel. No doubt about it,” said Mike Hogentogler, Chief Operating Officer at LCOR.

Funnel’s bidirectional sync team with members’ calendars allows prospective renters to schedule a tour through the Virtual Assistant, without ever taking time from the human team member. Then, when it’s time for that tour, the leasing professional only needs to consult the renter’s guest card to see all communication and the renter’s preferences all in one place and tailor the tour experience accordingly. Funnel helped LCOR earn a 62.14% increase in tours YOY.

Not only are they touring prospective residents more, they’re also able to increase team members’ involvement across the company. “Syncing team member’s calendar and their Funnel calendar, has increased attendance on company-wide calls,” said Heather Justice, Director of Training, LCOR. “It’s stopped the ‘oh, I had a prospect come in,’ or ‘I had an appointment’ because it blocked off their calendar so no one could schedule an appointment.”