Before Funnel, the LCOR team used a property-centric product that required duplicate guest cards at each individual property for a single record. “Streamlining to one guest card for one person and the prospect experience that way, has been one of the coolest things that I’ve seen,” said Heather Justice, Director of Training, LCOR. “Team members are not having to sign out of one property, and sign into another property to manage guest cards.”

14.5% of LCOR’s prospective renters signed leases at communities other than the one they inquired about. Funnel’s unique renter-centric single guest card architecture allows teams to understand renter needs across property lines and work to find the best home for that prospective renter.

“Funnel’s renter-centric architecture made it a lot easier for us to actively follow the customer journey, whereas in the previous platform we had to go into each individual property and there wasn’t a clear connection across the board,” Jennifer Bloome, Director of Marketing, LCOR. “Now, we can actually see when people are inquiring at multiple properties. It makes it easier for the renter, but it also makes it easier for our team to see everything firsthand, instead of having to dig into it.”

Declining demand for apartments means onsite leasing teams aren’t getting as many leads inquiring about properties, which can cause properties to slow their leasing velocity…particularly if your software essentially “lights your marketing dollars on fire” and doesn’t capture every single lead that your marketing spend influenced to inquire.

“Funnel helped us keep track of our leads, in a more efficient way, by ensuring that all the leads are captured,” said Rachel Shaw, Training + Development Manager at LCOR. “In the previous database we used, leads could really easily be missed, because you had to manually log phone calls. Previously, the only leads that were automatically logged for you were the ILS (internet listing service) leads. With Funnel, all the phone calls, VLA messages, and ILSs, are logged for you.”

“We do the same thing every day, in the sense of we lease apartments, but every day is different in how we do that,” said Heather Justice, Director of Training, LCOR. “Funnel helps keep our onsite teams organized, and I think that’s a key piece, as well the automated tasks that are set up, the automated communications that go out.”

AI and automation take many of the mundane easily repeatable tasks off teams’ plates and allow them to focus their attention on high-value interactions with prospective renters. Automated tasks and communication ensure that follow-up is impactful and that you’re making it foolproof to send the right message, to the right person, at the right time.