Consumers want instant, readily available information, and a streamlined, trouble-free apartment shopping experience. They’re finding that at Mack communities.

“We noticed our customer base expressing much more satisfaction in the leasing process. With our prospect surveys, we are starting to see those scores increase, and the feedback improving,” said Angela Flick, VP of Strategic Solutions Mack Property Management. Prospects are saying that ‘they got answers very quickly, they got their questions actually answered’ and I know sometimes that doesn’t happen when it’s a human that misses a question. AI and marketing automation don’t miss the question.”

Mack’s prospect sentiment score increased to 2.3% (88% from 86%), and their community loyalty scores increased 5.26% (80% from 76%).

Funnel’s AI and automation take manual tasks off teams’ plates. 

“They were so overwhelmed with the manual follow-up that it just wasn’t happening Pre-Funnel. No matter what you said, what you did, how you incentivized, they just couldn’t figure out how to fit all the follow-up into their day,” said Angela Flick, VP of Strategic Solutions Mack Property Management. “And now, I think they’re starting to see with Funnel how the marketing automation piece can really contribute to overall success, which ultimately impacts their pocketbook.” 

As many leasing teams are incentivized by leases signed, and keeping occupancy high, both Funnel’s marketing automation and Virtual Assistant take care of routine manual follow-up. This frees leasing teams to focus their attention on decision-ready renters and closing leases. 

Single-solution challengers fracture data and the renter experience. Funnel’s AI solution, the Virtual Assistant, is built directly into the CRM. This ensures that there aren’t data silos in the tech stack, and that guest cards are automatically updated with preferences and valuable information that the AI solution can parse out of conversations with prospective renters. This arms your team with the information they need to provide a personalized tour and leasing experience.

“The Virtual Assistant being layered into our Funnel CRM is the cherry on top for us. It gives us a fully integrated view of the conversation and the information that the customer received,” said Angela Flick, VP of Strategic Solutions Mack Property Management. “If your chatbot lives outside your CRM, you can’t track the conversation, with Funnel’s VA the team can actually refer back to what the VA said when they’re on a tour, creating more value for the customer because it’s seamless. If you have a point solution, they can’t, because it’s not as seamless for the customer or the onsite team.”