New York, NY – August 6, 2020 — Funnel, formerly Nestio, announced it has doubled year over year sales and added Essex Property Trust, Inc. and Cortland, two of the largest multifamily owners in the country, to its growing client roster. This record performance coincides with the unveiling of “Funnel Leasing” as the official new name for the company.
The company’s name change comes one year following the highly successful launch of the Funnel online leasing product. This product has revolutionized the multifamily leasing industry by unifying syndication, lead management and online leasing into one seamless, automated product.
“The past 12 months have been our most significant to date,” reported CEO Tyler Christiansen. The company introduced its product to the national market and announced the intention to launch online leasing, completing the full prospect journey. Caren Maio, President and Co-Founder notes, “Our trajectory from day one has been propelled by vision, hard work, and amazing relationships with innovative thinkers. We are thrilled by the industry’s response.” Funnel’s lead management product was additionally named the “Best CRM in Real Estate” at the 2019 CRETech Awards, and the company has continued to attract more top-tier talent from leading companies such as Amazon, Trammell Crow, and Qualtrics.
Funnel has captured the attention of some of the largest owners and operators in the industry. Both Cortland and Essex, two of NMHC’s Top 50 Owners, have each brought their entire portfolio to the platform. Mike Gomes, Chief Experience Officer at Cortland, has emphasized the importance of this partnership saying, “Funnel is giving us the ability to serve customers the way they expect to be treated. It allows us to continue to innovate and continue to evolve communications and interactions across a variety of channels.” Patrick Klein, SVP and Chief Technology Officer at Essex states, “Funnel enables us to optimize how our teams operate and interact with our customers, and we’ve created efficiencies for our property teams. Funnel is strategic and critical to our future business model.”
Christiansen and Maio are encouraged by the strong progress Funnel is making as it adds more partnerships and thousands of new units. Funnel plans to continue revolutionizing the apartment leasing experience in the upcoming months, and is continuing to hire top talent to fuel the company’s growth.
About Funnel. Funnel is the industry-leading marketing and leasing platform for multifamily owners and managers. Backed by top investors from Silicon Valley and the real estate industry, Funnel is on a mission to transform the rental experience by building technology that streamlines the apartment marketing and leasing process, enabling multifamily professionals to generate more profits, efficiency and insight across their portfolios. To find out more, visit funnelleasing.com.
About Essex Property Trust, Inc. Essex Property Trust, Inc. (“Essex”), an S&P 500 company, is a fully integrated real estate investment trust (“REIT”) that acquires, develops, redevelops, and manages multifamily residential properties in selected West Coast markets. Essex currently has ownership interests in 250 apartment communities comprising approximately 60,000 apartment homes with an additional 6 properties in various stages of active development. Additional information about Essex can be found on the Company’s website at www.essex.com.
About Cortland. Cortland is a product-to-people, multi-family real estate investment, development, and management company headquartered in Atlanta. Cortland in-sources most of its multi-family development, design, construction, renovation, management, and ownership functions with the goal of providing its residents excellent, hospitality-driven living experiences. Cortland is invested in, directly or indirectly, and manages more than 180 apartment communities with over 60,000 homes. Internationally, Cortland maintains a global materials sourcing office in Shanghai and a development and management platform in the UK. Cortland is a National Multifamily Housing Council (NMHC) Top 50 Owner and Manager and is ranked 6th among Atlanta’s “Top Workplaces” in the large employer category (2019). For more information, please visit www.cortland.com.