Articles

Insights, guides, and perspectives on renter management, centralization, and AI from the team at Funnel.

OPTECH 2025 recap: Agentic workflows take center stage

The hidden costs of doing nothing this budget season

What’s changed since 2025’s budget season?

Your resident surveys are lying to you—and it’s hurting your retention

Improve your agent-to-unit ratio

Secret shops are over. AI unlocks complete operational visibility in multifamily calls

From move-in to mid-lease: How Funnel’s Resident portal is reshaping the renter experience

The human advantage in an AI-powered hype cycle

Multitouch attribution is table stakes

Funnel myths, busted: Why an AI-infused multifamily CRM isn’t just for the big, the centralized, or the owner-operators

AI isn’t a tool—it’s a teammate: Inside the Funnel with Cameron Skaff

Apartmentalize 2025: Inside the sessions driving multifamily’s future