Articles

The hidden costs of doing nothing this budget season

What’s changed since 2025’s budget season?

Your resident surveys are lying to you—and it’s hurting your retention

Improve your agent-to-unit ratio

Secret shops are over. AI unlocks complete operational visibility in multifamily calls

From move-in to mid-lease: How Funnel’s Resident portal is reshaping the renter experience

The human advantage in an AI-powered hype cycle

Multitouch attribution is table stakes

Funnel myths, busted: Why an AI-infused multifamily CRM isn’t just for the big, the centralized, or the owner-operators

AI isn’t a tool—it’s a teammate: Inside the Funnel with Cameron Skaff

Apartmentalize 2025: Inside the sessions driving multifamily’s future

BH and RKW’s playbook for third-party centralization + what it means for your team