Everything you need to know about the Forum.
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Frequently Asked Questions

Why should I attend The Forum?

We are at the precipice of rapid change in multifamily, and the stakes haven’t been higher in over a decade. First, renter expectations continue to rise while demand for apartments and rent prices flatten. This shift is causing communities to compete for renters, and often experience is the differentiator. At the same time, costs for operators are rising rapidly across the board. 

Operators need to run their businesses with greater efficiency. Many are turning their attention toward AI, automation, and centralization. 

Implement these strategies fast and avoid common pitfalls by learning from your peers at The Forum (both what TO do and what NOT to do). 

Consumer expectations are high. The stakes for owners, operators, and managers are higher. 

Who should attend The Forum?

The Forum brings together multifamily executives from companies of all sizes and ownership structures to unpack the three industry pillars: AI + automation, centralization, and customer experience.

The agenda and location were thoughtfully selected to bring together small, intimate, groups of like-minded professionals to have honest roundtable discussions about what’s working, what isn’t and what needs to shift for our industry’s long-term success.

And, as a bonus, there will be jaw-dropping scenery, exceptional food and drinks, thoughtful networking, and entertainment.

What does my in-person conference pass to The Forum include?

Your in-person pass to The Forum includes the following:

All conference sessions: Our sessions will be packed with actionable items you can take back to your department and put to use immediately.

Meals + entertainment: We’ll make plenty of time to dine, drink, and celebrate with speakers and other attendees. Meals are included as follows:

  • Wednesday: Dinner.
  • Thursday: Breakfast, lunch, and dinner.
  • Friday: Breakfast.


  • Golf
  • Archery
  • Wine tasting
  • And more!

Do you offer special conference hotel rates?

Yes. We have contracted special discounted room rates starting at $305/night + taxes and fees* at our conference hotel, Terranea Resort & Spa.

You can book your room during the conference registration process or once you receive your conference registration email.

The discounted room rate ends on February 29, 2024.

* Taxes and fees are not a part of the discounted room rate. Upon booking, you’ll notice a room rate of $405/night. Funnel will be subsidizing room rates and your total reflected room rate will be discounted by $100/night on your final bill upon hotel check-out.

When should I arrive for The Forum?

Forum check-in will begin on Wednesday, March 27 at 11:00 AM and the welcome reception and dinner will begin at 6:00 PM.

Can you help me make the business case for attending The Forum?

We’ve got you covered. Download this customizable letter to share with your manager.

What is the recommended attire for The Forum?

In general, we recommend business casual attire for most of The Forum. Feel free to wear as much PINK as possible.

Weather on the California coast in March can range from dazzlingly blue skies to overcast and breezy. Pack a jacket or cardigan, as nights near the beach and water can be chilly.

What is the refund/cancellation policy?

Registrations canceled more than 30 days before the event are eligible for a 100% refund of fees paid. Also, if The Forum is canceled due to unforeseen circumstances, registrants will receive a full refund.

If you are unable to attend The Forum, you may transfer or cancel your registration by February 13, 2024 at 5 PM PT. Please email forum2024@funnelleasing.com to get the process started. You will need to provide the following information:

  • Registration confirmation number and email address of your current registration.
  • If someone will be replacing your spot, the new registrant’s first and last name, work email, work phone, company, and job title.

Hotel reservation cancellations and substitutions should be communicated directly with the hotel. An individual’s deposit is refundable to that individual if the resort receives notice of an individual’s cancellation at least seven (7) days before scheduled arrival.

Who can I contact if I still have questions?

If you have any questions about the conference, drop us a note at forum2024@funnelleasing.com .