Multifamily Industry Training Expert, Shelly Twibell, Joins the P.I.N.K. Side to Lead Training for Funnel Leasing
Funnel Training Architected by Experienced Property Management Educator
AUGUST 04, 2022, TAMPA, FL — Funnel Leasing, the only Renter Management Software platform, today announced the hiring of veteran multifamily training professional, Shelly Twibell, CPM as Director of Training. In her new role Twibell will lead the training team at Funnel, which is responsible for crafting a best-in-class onboarding experience for new clients, and new Funnel users of existing clients to Funnel’s secure, enterprise-grade marketing and communications platform. During her tenure at the third-largest apartment management company in the country Cushman & Wakefield (formerly Pinnacle Property Management Service), and served as a Director of Training within property management companies.
“Training and adoption are the most critical parts of onboarding a new software platform. We are over the moon to welcome Shelly who comes with years of experience training multifamily teams from the end user’s perspective,” said Ben Steward, Chief Revenue Officer at Funnel. “It was no surprise to learn that her favorite color was P.I.N.K., because Shelly completely jives with our core values. Already Shelly has brought a wealth of knowledge to our company, along with remarkable leadership traits.”
“Training and adoption are the most critical parts of onboarding a new software platform. We are over the moon to welcome Shelly who comes with years of experience training multifamily teams from the end user’s perspective,” Ben Steward, CRO at Funnel
Twibell brings more than 20 years of property management experience to the Funnel team. She is able to bring her insights directly from her on-the-ground experience within the multifamily industry on how to best support teams, make their workdays smoother, and increase property management company leasing professional retention. Twibell values explaining the “why” we are doing this new process to teams, just as much as explaining the “how” we do this process because Twibell knows those team members who understand the “why,” are better equipped to navigate around obstacles when tactics need to shift.
“I’m thrilled to join Funnel,” said Twibell, Director of Training at Funnel. “We are more than a CRM, we are a platform that you can use as a part of your broader sales enablement or your border customer experience platform to transform not only the renter experience, but your business too. With transformation as our end goal, we are not only are we going to tell you how to navigate the software. We are also going to build the learning scaffolding to ensure Funnel users know how specific tasks nestle into their broader day, month week, or year, and why that matters to property management companies’ big picture.”
About Funnel Leasing
Funnel exists so multifamily operators don’t have to pick between antiquated monopolies or single solution challengers. After decades of the status quo, operators are no more efficient, and renters still dread the process of leasing an apartment. We fixed that with a platform that turns the entire business model on its head. Renter Management Software is a new category of connected tools built around the renter. The software delivers a consistent, connected experience from first inquiry through years of renewals. All this while simultaneously saving operators quantifiable money through the smaller, and happier teams that only a renter-centric platform can enable.
Alex Howe, VP of Marketing